Customer Growth Specialist

hace 5 días


San Fernando del Valle de Catamarca, Catamarca, Argentina MaintainX A tiempo completo

Our Mission

We aim to make the life of blue-collar workers easier worldwide by creating software that meets their needs and realities. Our product is truly life-changing for 80% of the workforce that doesn't work behind a desk and needs enterprise-grade software at their fingertips.

MaintainX is committed to creating a diverse environment where all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

This role is remote in Canada or the USA.

As a Senior Customer Marketing Manager, you will play a strategic role in driving customer expansion, developing marketing programs that accelerate pipeline and revenue from our existing customer base. Working closely with Sales, Product Marketing, and Integrated Marketing, you will develop and implement strategies that enhance the customer lifecycle, increase adoption, and drive expansion.

Your Key Responsibilities:

  • Develop and execute multi-channel marketing programs that drive customer upsell, cross-sell, and expansion.
  • Partner with Sales and Product Marketing to identify expansion opportunities and create campaigns that result in pipeline and ARR growth.
  • Execute targeted ABM campaigns that drive engagement and revenue from key accounts, personalizing campaigns based on account intelligence, product usage, and firmographic data.
  • Leverage product activity data to create deep customer segmentation and personalization strategies that maximize engagement and expansion.
  • Utilize omnichannel marketing to maximize field event attendance, engagement, and post-event impact.
  • Track and analyze campaign performance, adjusting strategies to maximize ROI and customer impact.

Your Qualifications:

  • 3-5+ years of customer marketing experience with a strong focus on expansion and retention, preferably in a software company.
  • Proven experience in driving and measuring customer growth and expansion campaigns.
  • Experience partnering with Sales to develop programs that generate pipeline ARR.
  • Understanding of ABM strategies and execution.
  • Highly skilled in analyzing marketing performance and presenting insights to stakeholders.
  • Proficiency with marketing automation and analytics tools (e.g., Iterable, Hubspot, Salesforce, etc).
  • Strong project management skills with the ability to lead cross-functional initiatives.


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