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About the Role:
In this role, you will be responsible for planning, supervising, and analyzing digital campaigns to drive business objectives in different stages of the customer journey. You will work closely with cross-functional teams to develop and execute strategic marketing campaigns aligned with business goals.
Responsibilities:
- Develop and execute strategic marketing campaigns aligned with business goals.
- Collaborate with cross-functional teams to create compelling marketing collateral that aligns with the brand's tone and positioning.
- Conduct market research and analyze consumer insights to identify target audience segments, preferences, and behaviors.
- Track campaign performance, analyze data and metrics, and provide actionable insights and recommendations for campaign optimization.
- Leverage digital marketing channels to maximize campaign key indicators and increase sales.
Requirements:
Bachelor's degree in Business Administration, Marketing, Digital Marketing, Ecommerce or related field. At least 5 years of experience in Digital Marketing or Ecommerce in a similar role.
Preferred Skills:
Analytical thinking and problem solving. Leadership and teamwork skills. Proactive. Excellent communication skills. Responsible. Resilient and works well under pressure. Strategic thinking. Results-oriented.
