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Marketing Operations Lead
hace 2 semanas
About This Role
We are seeking a seasoned Senior Customer Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for driving customer expansion, developing marketing programs that accelerate pipeline and revenue from our existing customer base.
This role reports to the Director of Customer Marketing.
Working closely with Sales, Product Marketing, and Integrated Marketing, you will develop and implement strategies that enhance the customer lifecycle, increase adoption, and drive expansion.
Your Key Responsibilities:
- Develop and execute multi-channel marketing programs that drive customer upsell, cross-sell, and expansion.
- Partner with Sales and Product Marketing to identify expansion opportunities and create campaigns that result in pipeline and ARR growth.
- Execute targeted ABM campaigns that drive engagement and revenue from key accounts, personalizing campaigns based on account intelligence, product usage, and firmographic data.
- Leverage product activity data to create deep customer segmentation and personalization strategies that maximize engagement and expansion.
- Utilize omnichannel marketing to maximize field event attendance, engagement, and post-event impact.
- Track and analyze campaign performance, adjusting strategies to maximize ROI and customer impact.
About You:
- 3-5+ years of customer marketing experience with a strong focus on expansion and retention, preferably in a software company.
- Proven experience in driving and measuring customer growth and expansion campaigns.
- Experience partnering with Sales to develop programs that generate pipeline ARR.
- Understanding of ABM strategies and execution.
- Highly skilled in analyzing marketing performance and presenting insights to stakeholders.
- Proficiency with marketing automation and analytics tools (e.g., Iterable, Hubspot, Salesforce, etc).
- Strong project management skills with the ability to lead cross-functional initiatives.
