B2B Marketing Specialist
hace 7 días
Job Description
As a results-oriented Digital Marketing Specialist, you will play a critical role in driving our lead generation and brand visibility across several digital channels. Your primary responsibilities will include:
- Strategy and Research: Conduct market research, analyze trends, and define Ideal Customer Profiles (ICPs) to support innovative strategy ideation and align marketing efforts with business goals.
- Digital Campaign Management: Plan, execute, and optimize multi-channel digital marketing campaigns, focusing on lead generation, brand awareness, and customer engagement across email, social media, PPC, and content marketing channels.
- Content Creation: Develop and manage engaging marketing content, including email campaigns, blog posts, case studies, and landing pages among others.
- SEO Optimization: Ensure continuous SEO optimization of website content, landing pages, and digital assets, following best practices to drive traffic and improve organic search visibility.
- PPC and Paid Advertising: Strategize, and manage high-impact PPC campaigns, particularly on platforms like Google Ads and LinkedIn, to drive targeted traffic and generate quality leads.
- Review Directory Management: Oversee and manage reviews across online directories, maintaining a positive brand reputation, and leveraging reviews to improve customer engagement and trust.
- Analytics and Performance Monitoring: Utilize analytics tools to track, measure, and analyze the performance of digital campaigns, gathering data insights to use in campaign optimization.
- Event Marketing: Develop and execute marketing strategies for webinars, conferences, and virtual events, coordinating with event organizers and speakers to enhance our brand presence, drive attendance, and generate leads.
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