Digital Marketing Specialist
hace 2 semanas
Array is a financial innovation platform that helps digital brands, financial institutions, and fintechs get compelling consumer products to market faster. We deliver a suite of credit and identity monitoring tools, privacy protection, and a financial ads marketplace via embeddable widgets or a clean, modern API. Our private label offerings help drive revenue and increase engagement for our customers while empowering millions of consumers to achieve their financial goals.
As a remote-first company, we're focused on providing opportunities for high performing individuals to have deep impact in the fast growing fintech space. A clear mission, a commitment to continuous improvement and a willingness to experiment empower us individually and together deliver the best products for our clients and users.
We are seeking a Digital Marketing Specialist who is eager to drive top-of-funnel growth and work closely with our Marketing Leader for Demand Generation. Our industry-leading suite of marketing solutions is designed to accelerate brand visibility and generate quality leads. This quarter, we are particularly interested in candidates with a background in executing digital campaigns, optimizing performance, and leveraging data insights to fuel innovative marketing strategies.
You will:
- Collaborate with leadership by working directly with the Marketing Leader for Demand Generation to develop a comprehensive top-of-funnel growth strategy focused on brand awareness and lead generation.
- Execute multi-channel campaigns by designing, launching, and managing digital marketing initiatives across platforms including social media, search, email, and display advertising.
- Analyze and optimize campaigns by monitoring performance with analytics tools and extracting actionable insights to continuously improve ROI and overall effectiveness.
- Conduct market research to analyze industry trends and customer behavior, creating targeted and engaging digital initiatives that resonate with our audience.
- Develop digital content and manage creative assets to enhance our online presence and support our demand generation efforts.
- Engage cross-functionally by participating in marketing team meetings and industry events to build networks, identify new opportunities, and represent the company as a digital marketing innovator.
You have:
- At least 1+ years of hands-on experience in digital marketing with a proven ability to execute and optimize successful campaigns.
- Demonstrated expertise across various digital channels such as SEO, SEM, social media, email marketing, and content marketing.
- Strong analytical capabilities with the ability to use data to drive decisions and optimize campaign performance.
- Excellent verbal and written communication skills, with the ability to craft engaging digital content for diverse audiences.
- Familiarity with marketing automation and analytics platforms (e.g., Google Analytics, HubSpot, Marketo) to effectively manage and measure campaign success.
- A creative and resourceful approach to tackling digital marketing challenges and developing fresh, innovative campaigns.
- A keen interest in staying current with the latest digital marketing trends, tools, and best practices.
Pay Transparency:
Salary Range: $80,000+ depending on experience.
Expected interviews: Recruiter conversation - Hiring Manager Interview - Loop round: How We Work, Meet other members of the Marketing team.
Array Offers All Full Time Employees the following Benefits and Perks:
- Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents
- Unlimited PTO and sick leave + 14 company holidays to encourage a healthy work-life blend
- 100% 401k match up to 4% with immediate vesting
- Generous and competitive parental leave for all parents
- $1,000 desk setup subsidy to set-up your unique remote office
- $100/month to subsidize wifi/cell phone expenses
- Summer Fridays (half-day Fridays) typically from late May to the end of August
- AnniversArray Kits for work anniversaries
Not sure if you meet the Qualifications? We know that folks tend to only apply if they check every box. If you think you have the appropriate qualifications, but don't meet every single one, we encourage you to still apply. We'd love to hear from you.
We are proud to be an equal opportunity workplace; we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
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