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Growth Marketing Lead
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About MaintainX
MaintainX is revolutionizing the way blue-collar workers interact with enterprise-grade software. Our mission is to simplify their lives by creating software tailored to their needs and realities.
The Job Description
In this role, you will lead our experimental marketing initiatives, creating our testing strategy, discovering new channels, managing a test budget, and scaling what works.
Your Key Responsibilities
Effectively manage a growing channel testing budget to maximize return on investmentDevelop and own our digital and offline channel experimentation roadmapCreate scalable testing frameworks and processes to power rapid experimentationAnalyze both quantitative and qualitative data to identify and prioritize high-impact experimentsDesign hypothesis-driven experiments with clear success metrics and testing parametersUse AI tools to drive creative testing, strategic automation, and campaign optimizationBalance automation with human insight to maximize campaign performancePartner cross-functionally with Brand, Creative, and Product Marketing teams to develop and execute effective experimentsOwn communication of experimental results and insights to key stakeholdersYour Qualifications
You should have 4–7 years of experience in growth marketing/performance marketing, with demonstrated success in channel experimentation and scaling customer acquisition. Experience managing budgets over $1M is necessary, as well as a deep analytical mindset and ability to leverage AI tools for testing and optimization.
What's in it for you?
A competitive salary and meaningful equity opportunities are just the beginning. Enjoy a comprehensive benefits package, including healthcare, dental, and vision coverage, 401(k)/RRSP enrollment program, and take what you need PTO. Plus, you'll be part of a dynamic Work Culture where meritocracy thrives, ideas and effort are publicly celebrated, and you'll work alongside folks across the globe reflecting the MaintainX values: Smart, Humble, Optimist.
