Global Customer Marketing Manager
hace 4 días
Role Summary
We are seeking an experienced Digital Marketing Strategist / Measurement and Analytics Lead to join our Global Customer Marketing LATAM team. This person will be responsible for driving the Measurement strategy for all LATAM activations, partnering with local and central Analytics teams, and building cross-functional relationships to understand data needs.
About the Team
The Global Customer Marketing LATAM team is dedicated to helping our customers achieve their goals through a variety of advertising solutions. We are a dynamic and collaborative team that values innovation and creativity.
Responsibilities:
Develop and implement effective measurement strategies across digital and non-digital platforms.Collaborate with internal stakeholders to drive Measurement capabilities across the business.Design and manage high-impact dashboards and data visualizations.Drive go-to-market by planning, executing and scaling marketing campaigns for promoting Meta's advertising solutions.Lead a multidisciplinary team responsible for Planning, Execution and Reporting of Digital Marketing activities.Requirements:
- 6+ years experience in digital marketing/performance marketing.
- Bachelor's degree in quantitative field (e.g. Computer Science, Statistics, Business Intelligence/Analytics, Marketing) or equivalent experience.
- Experience working with cross-functional teams, specifically creative teams and media/communications strategy teams.
- Analytical experience to conduct analysis on creative performance, identify optimization opportunities and use data to inform marketing/creative decisions.
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