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Growth Marketing Manager
hace 1 semana
In this role, you will work closely with the leadership team to develop and execute data-driven marketing strategies across multiple channels. A strong emphasis will be placed on experimentation, optimization, and scalability to drive sustainable business growth. Your primary goal will be to discover repeatable and effective methods to attract and retain customers using a data-centric approach.
If you're a self-starter who thrives in a fast-moving environment and loves tackling challenges head-on, this opportunity is perfect for you
Responsibilities
1. Strategic Planning: Identifying target markets, developing comprehensive marketing strategies aligned with business objectives, and setting KPIs to measure success.
2. Campaign Execution: Creating and managing marketing campaigns across various digital channels like paid advertising (PPC), email marketing, content marketing, social media, SEO, and landing pages.
3. Lead Generation: Designing and implementing lead generation initiatives to attract qualified potential customers.
4. Customer Acquisition: Optimizing the customer acquisition funnel to increase conversion rates and drive new user sign-ups.
5. Customer Retention: Implementing strategies to retain existing customers and encourage upgrades to higher subscription tiers.
6. Data Analysis & Reporting: Monitoring campaign performance using analytics tools, extracting actionable insights, and making data-driven adjustments to marketing strategies.
7. A/B Testing & Experimentation: Continuously testing different marketing approaches to identify the most effective tactics for maximizing ROI.
8. Collaboration with Cross-Functional Teams: Working closely with sales, engineering, and customer success teams to ensure alignment and smooth customer journey.
Requirements
1. 3+ years of hands-on experience as a SaaS growth marketing professional
2. Deep understanding of SaaS business models and customer lifecycle
3. Experience with the AARRR Funnel / Pirate Metrics
4. Proficiency in digital marketing channels and tactics
5. Data analysis and interpretation skills
6. Strong analytical and problem-solving abilities
7. Experience with marketing automation tools
8. Excellent communication and collaboration skills
9. Ability to think creatively and experiment with new marketing strategies
Benefits
Position: Growth Marketing Manager
Payment Frequency: Monthly
Type of Contract: Independent Contractor
Only CVs in English will be considered to participate in the process.
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