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Usercentrics is a global leader in data privacy and privacy-led marketing solutions. We believe there is no need for a trade-off between growth and privacy compliance. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between data-driven business and privacy-led marketing for every size of enterprise. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization, while achieving full privacy compliance.
We are seeking a strategic and results-oriented Product Marketing Manager to lead our go-to-market efforts in the US region. This role is critical in ensuring our products resonate with US audiences, addressing regional customer needs, and driving market growth. The ideal candidate should possess strong skills in market research, competitive analysis, and cross-functional collaboration to achieve measurable business outcomes.
Join us in shaping the future of our market expansion strategy and making a meaningful impact on our company's growth. Apply now to become our Product Marketing Manager - US market
Go-to-Market strategy: Develop and execute go-to-market strategies tailored to the US market, aligning closely with regional sales, partnerships, growth and customer success teams.Market research: Conduct thorough market research to understand US-specific customer needs, trends, and pain points, providing actionable insights to the broader team.Competitive analysis: Perform competitive analysis focused on key players in the US, identifying gaps and opportunities for differentiation.Localized messaging and positioning: Localize product messaging and positioning to resonate with US audiences and ensure regional preferences and expectations are aligned.Campaign collaboration: Collaborate with the demand generation team to create targeted campaigns that address the unique characteristics of the US market.Sales enablement: Support the sales team with US-specific enablement materials, and competitive battle cards to improve deal velocity and win rates.Customer insights: Gather and analyze feedback from US customers and prospects to refine strategies, inform the product roadmap, and enhance the overall customer experience.Performance monitoring: Monitor and report on US market performance, providing actionable insights to inform leadership and optimize regional growth strategies.Win/loss analysis: Perform in-depth win/loss analysis to uncover key reasons behind deal outcomes, highlighting actionable insights to enhance positioning and sales strategies.Bachelor's degree in Marketing, Business, or a related field; 7+ years of marketing experience, out of which minimum 3 years in Product Marketing, preferably in B2B SaaS.Proven track record of developing and executing go-to-market strategies in the US market.Strong analytical skills with the ability to derive insights from market data and customer feedback.Excellent communication and storytelling skills, with experience localizing messaging for specific audiences.Collaborative mindset with the ability to work cross-functionally across sales, marketing, product, partnership, and customer success teams.Experience with tools such as Salesforce, or other marketing automation and CRM platforms is a plus.Experience working in a cross-functional environment with international teams. Experience with working with CRM, Marketing Automation and Project Management tools like Asana, Pardot/Salesforce, Excel/Google Sheets.English language fluency (C2 or above).
Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. At Usercentrics we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together.Company culture is important to us - we strive to continuously develop a positive, vibrant, and inspiring environment that enables everyone to thrive both personally and professionally.Get involved We have plenty of initiatives and love to see people from all departments enthusiastically participating and shaping our future together in different cross-department projects.Your work-life balance is important to us too - we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy)We always remember to have fun along the way, both in our day-to-day work and at our regular team events on-site in our offices in Munich, Copenhagen, Odense, Lisbon, and Prague or online.You are our company's most valuable asset, which is why we're happy to offer awesome benefits like our personal development budget, job-related language courses, and a lot more (depending on your location) to focus on your well-being.
