Product Marketing Analyst

hace 3 semanas

Buenos Aires, Buenos Aires C.F., Argentina InvGate co A tiempo completo

InvGate is a leading software company providing solutions for Service and Asset Management to thousands of companies across 60 countries. We are seeking a talented and strategic-minded Product Marketing Manager to join our team. If you have a blend of creativity, technical understanding, and strategic thinking, we want to hear from you.

As a Product Marketing Manager at InvGate, you will be at the forefront of shaping and communicating the value of our products. This role involves leading the positioning and messaging strategy, creating impactful collateral, and maintaining open communication channels with our Product, Sales, Marketing, and Customer Success teams.

Key Responsibilities:

  1. Positioning & Messaging Strategy:
    • Lead the positioning & messaging strategy for InvGate's service management solutions, aligning with company guidelines and brand positioning.
    • Collaborate with cross-functional teams to ensure consistency and accuracy in product messaging across all channels.
  2. Collateral & Website Updates:
    • Keep collateral up-to-date with the latest product features, benefits, and positioning.
    • Craft effective copy for the company website, ensuring alignment with overall marketing and product messaging.
    • Collaborate with design and content teams to create collateral that resonates with target audiences.
  3. Bridge Product and Business:
    • Keep a regular cadence with Product teams to stay informed about product usage, enhancements, and roadmap.
    • Be the "Voice of the Customer" for the product team by conducting customer interviews, doing research, and talking to industry experts.
    • Act as a liaison between GTM teams and Product teams, ensuring our go-to-market strategies align with product development timelines and goals.
  4. Competitive Enablement:
    • Conduct ongoing competitive analysis (you'll have access to Klue) to understand market trends, positioning, and messaging strategies.
    • Use insights gained to refine and enhance InvGate's product messaging for a competitive edge.

Qualifications:

  1. Bilingual - English and Spanish
  2. Proven experience in Product Marketing, preferably in the B2B software or technology industry.
  3. Strong written and verbal communication skills with an ability to translate technical concepts into compelling messaging.
  4. Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
  5. Proven ability to collaborate effectively with cross-functional teams.
  6. Analytical mindset with a focus on data-informed decision-making.
  7. Experience launching a Product or Start-up is a big plus.

We offer real opportunities for professional development, fully covered English classes, technical training both in-house and at educational centers, top-tier health insurance, a fixed amount for purchases in the food sector, reimbursement for remote work, and extended vacation and paternity leave.

Our office is located in Belgrano, CABA. This position will be Hybrid, requiring office attendance at least twice a week if you are in AMBA/CABA.

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