Commercial Strategy Manager
hace 1 mes
The Channel Manager is responsible for driving ESET's commercial strategy and distribution chain, leading commercial actions to meet sales objectives and plans within their territory, and positioning ESET solutions for current and new clients.
Functional Responsibilities and Duties- Manage and act as a commercial link between ESET and channels, distributors, and wholesalers regarding renewal processes and new license generation.
- Advise partners on commercialization of ESET products.
- Implement methodologies to increase sales in cooperation with the channel.
- Define strategies to develop the market in cooperation with the channel.
- Analyze client and prospect portfolios to maximize revenue in cooperation with the channel.
- Coordinate events and breakfasts with clients to promote ESET security solutions.
- Generate new contacts and business opportunities, and assign prospects to partners.
- Participate in meetings with end customers and advise on products in cooperation with partners.
- Monitor the commercial process from prospect generation to sale closure.
- Formulate ESET commercial policies considering geographical area specifics.
- Manage channel conflicts regarding prospect allocation.
- Evaluate discount or promotion issuance to gain competitive advantage.
- Recruit and propose new channels or strategic channels based on product characteristics.
- Develop markets for new businesses considering ESET product features and industries.
- Prepare presentations and materials to promote ESET products.
- Develop marketing skills on ESET solutions' features and operation, and stay updated on new products.
- Act as ESET spokesperson on company issues.
- Comply with ESET Information Security Policies and Directives.
- Integrate ESET Latin America's values into every decision and behavior.
- Complete university studies in Marketing or similar.
- 5 years of experience in the Commercial Area (services, education, or products) for the Systems Industry.
- Experience in managing a CRM system.
- Sales skills and techniques.
- Advanced use of Microsoft Office Package.
- English: intermediate.
- Active listener.
- Customer- and business-oriented person.
Travel: 30% to 50%.
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