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Head of Growth Marketing
hace 3 meses
Position: Head of Growth Marketing
Working hours: 9am - 5pm EST
Company location: Canada (remote)
Salary: USD$5-6k / month + flexible PTO
Candidates location: Latin America (LATAM)
- Upload your resume in English, please
- This opportunity is just for residents of LATAM countries: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Dominican Republic, Uruguay and Venezuela.
About the company
It is an innovative software company founded in 2017 that is transforming how teams and organizations enhance their meetings. Their product, ranked as the top meeting management software on G2, is designed to boost productivity, engagement, and accountability. With an ambitious team working full remote, it's goal is simple: to Make Work Better for Everyone.
Here are some of the highlights of working there
- The team has built an amazing product that people love G2 reviews)
- It is a Series A venture-backed startup (Craft, iNovia, Felicis) from the founders of Fluidware (acquired by SurveyMonkey).
- It is used by teams in 100+ countries, with a broad set of customers in many different industries
- Their employee retention rate is 95% and they have an employee satisfaction rate of 94%.
- They know diversity isn't a trend or something we should do, but something that makes us better. They have representation from communities all over the world.
- They're always evolving and so should you. They're here to help you grow and change. That includes time and a yearly professional development budget to learn new skills for your job.
About the role
As the Head of Growth Marketing, you'll work closely with our Head of Growth, the team of Content and Product Marketers, and the Marketing agencies. You'll be developing multi-channel, data-driven growth strategies to drive demand throughout the funnel and influence content, design, and messaging. You'll think conceptually and strategically to drive growth through the entire funnel, developing multi-channel targeted strategies, and partnering across our marketing and sales team to successfully execute growth and acquisition plans.
RESPONSIBILITIES
- Utilize performance data and experimentation to inform strategies and prioritize efforts.
- Implement a multi-channel approach to generate sales pipeline, optimizing performance at each stage of the funnel.
- Collaborate with Product Marketing to align data-driven content, design, channels, and spending.
- Work with agencies to communicate insights, delegate tasks, and ensure alignment and success.
- Understand target audiences and personas, designing experiments to test new audiences and channels.
- Monitor channel performance, develop growth goals, and track program performance to ensure goals are met.
- Work with product, engineering, sales, and marketing teams to optimize programs, campaigns, and landing pages.
- Stay updated on industry and marketing trends to innovate marketing channels and programs.
REQUIREMENTS
- Strong experience in SEO, and performance marketing
- Strong experience with multi-channel strategies
- Experience working with agencies and consultants
- Analytical and metrics driven
- Track record of successful impact on user growth
- Culture fit
- Strongly self directed
- Curious, resourceful, and quick to learn
- Dive into the projects
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