Paid Advertising Strategist

Paid Advertising Strategist – Power Digital Marketing Join to apply for the Paid Advertising Strategist role at Power Digital Marketing . About Power Digital Marketing We are a tech‑enabled growth firm at the intersection of marketing, consulting & data intelligence, igniting revenue and brand recognition for leading and emerging companies worldwide. As a people‑first firm, we value diversity in backgrounds and experiences, believe our culture is key to our success, and are committed to integrity, autonomy & grit. Key Responsibilities Full ownership and execution of performance marketing via paid social & paid media native platforms (Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, Bing Ads). Effectively execute builds & production A‑Z with redundancy across channels; facilitate production with Specialists where applicable. Lead execution of optimizations with regards to performance improvements relative to goals. Manage all client budgets and/or advise on budget changes based on expertise. Effectively own strategic communication internally for client teams. Proactive internal communication with team on performance, strategy, recommendations, deliverables & action items; facilitate tactical needs with Specialist where applicable. Weekly client progress recaps, outlining performance insights & future recommendations. Excellent marketing & business strategy acumen; complete understanding of the marketing funnel & how to execute via paid social & paid media. Full understanding of the eCommerce model & lead gen strategies. Ability to navigate roadblocks & adapt strategy to changes in landscape to achieve desired results. Ownership of performance reporting & strategy communication; execute performance reporting A‑Z with excellent presentation creation capabilities. Leverage data to tell a story & articulate results to clients & key stakeholders with clear next steps. Employ AI technologies to enhance & optimize business processes. Utilize & leverage Power Digital's Nova ecosystem as it relates to your department. Qualifications & Requirements 2‑3 years of digital marketing experience. 1‑2 years in an agency setting. Minimum 2 years of experience with Direct Response marketing; specifically in E‑Commerce, Lead Gen or B2B. Minimum 2 years of experience with Meta Ads for direct response campaigns. Minimum 2 years of hands‑on experience with Search Engine Marketing. Specifically having experience with campaign development & optimization processes (bid optimization, keyword research, ad copy development). Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads. Proficiency in Google/Microsoft Office Suite(s). Proficiency in Google Analytics. Strong understanding of full‑funnel marketing & paid media's place in the funnel. Strong written & verbal communication skills. Strong organizational & project management skills. Self‑motivated individual with a strong desire to succeed. Excellent interpersonal skills. Strong work ethic & ability to learn quickly & independently. Interested in a long‑lasting relationship with a growing company. Key Performance Indicators (KPIs) $9.5k team‑member EBITDA Maintain below 10% client churn rate 5‑7 accounts Most Important Things (MITs) Excellence in channel production & account performance Cross‑channel collaboration Internal communication Power Digital's people & culture are at the core of our success; diversity in our team's backgrounds & experiences are paramount. Equal Opportunity Employer & Transparency We are an Equal Opportunity Employer. Our employees are people with different strengths, experiences & backgrounds, who strive to make an impact inside & outside the workplace. Diversity includes race, gender identity, age, disability status, veteran status, sexual orientation, religion & many other aspects of one's identity. All employees' points of view are key to our success, and inclusion is everyone's responsibility. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at /. #J-18808-Ljbffr