Growth & Analytics Lead

hace 1 semana

Buenos Aires, Argentina J.Lindeberg A tiempo completo

Titel: Growth & Analytics Lead
Division: Omnichannel
Reports to: Global Omnichannel Director
Working hours: Full Time

Objectives: The main objectives for the Omnichannel Growth Analytics Lead are to track activities and performance across J.Lindeberg commercial channels, Wholesale & DTC. With ownership of the commercial agenda, closely cooperate with the e-com, marketing and WS team, securing and optimizing the activation calendar. Act on insights to optimize the consumer journey, driving conversation and sales, while ensuring a business and brand right experience across all touchpoints. Leading the tracking of key KPI’s related to data insights on how the company accelerate commercial growth from a concept and product perspective. You are senior professional with passion for insights and data, a drive for results and like to work in a fast-phased environment.

Areas of responsibility:

  • Own, drive and maximize selling and performance within J.Lindeberg commercial channels.
  • Ensure a strong brand expression on jlindeberg.com in line with brand strategy and direction.
  • Prepare weekly and monthly reports to track performance across all marketing sales and customer acquisition and retention initiatives.
  • Measure and adjust frontend, landing pages and PDP’s to optimize performance.
  • Building BI dashboards and analyzing data.
  • Analyze seasonal sell-in results and create post-market reports identifying facts and areas to improve.
  • In line with the Go to Market (GTM) strategy and execution of activities across commercial channels, analyze and track the performance and set KPI’s for further optimizations.
  • Own the activation calendar from a data insight commercial perspective.
  • Analyze the site performance and actively search for new growth opportunities.
  • Prepare pre-season strategy as well as quarter or season closure in cooperation with the full team.
  • Cooperate across teams with regards to Products & Assortment, Merchandising, Digital Brand and Digital Marketing and content production, to optimize our onsite products presentation, campaign execution and overall content.
  • Lead commercial projects on behalf of the commercial omnichannel team. (DTC and Wholesale).
  • Implement KPI tracker tool across the wholesale distribution, with focus on key account development, to track sell through performance.
  • Come up with innovative ways to improve customer/partner retention and increase the average customer lifetime value.
  • Monitor the performance of ongoing marketing campaigns and execute multivariate testing to identify areas of improvements.
  • Plan the budget and lead the development of paid add campaigns across most important channels (Facebook, IF, TikTok, etc.) in cooperation with the e-com team.
  • Collaborate with marketing and sales teams to ensure quick and efficient implementation of sales and marketing growth plans.
  • Streamline existing and suggest new approaches to data and optimize team communication.
  • Advise stakeholders based on data-driven insights and way of optimizing their work.

Desired Characteristics and Qualifications:

  • Education in Business, Economics, Analytics, or e-commerce management or similar.
  • +5 years of experience within Analytics, Growth, Business Development.
  • Knowledge of digital and growth marketing metrics, data retrieval and analysis, modeling and visualization.
  • Experience of Google Analytics, Power BI and other BI tools.
  • Excellent analytical skills and turning insights into action.
  • Exceptional communication and presentation skills.
  • Experience with mono-premium-fashion brands preferred.
  • Interest in process and business development.
  • Highly motivated, performance orientated, self-initiative, team-player, and co-operative to general activity.

As part of J.Lindeberg Team we are all from time to time involved in cross functional and collaborative projects of different character.

J.Lindeberg Values

As part of J.Lindeberg you are an ambassador for J.Lindeberg and inspire our partners by living our Values

Progressive - We strive to be at the forefront and we dare to challenge the status guo. It comes from our Scandinatian heritage – we are innovators within apparel, use of resources and way of working.

Energetic-We are bringing energy into everything we do, we are entrepreneurial and agile. We are ready to do more and better each time. It makes our brand vibrant and magnetic.

Inclusive - We are a people company. We are diverse and responsible. We act with integrity and take full accountability for what we do. We are a global community. We We care for the planet and each other.

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