Marketing Lead
hace 6 días
Marketing / Publicidad / Relaciones Públicas
Descripción del puesto:
Nuestra empresa busca un/a Marketing Lead para liderar la estrategia de marketing y comunicación data driven y usabilidad de producto digital en nuestro negocio de ecommerce D2C.
- Liderar la gestión e implementación de la estrategia de marketing y comunicación data driven y usabilidad de producto digital en el negocio de ecommerce D2C.
- Ejecutar y maximizar la comunicación en los canales clave para contribuir a los objetivos del negocio D2C: aumentar las tasas de registro, compra y recompra, implementando la estrategia definida de Data Driven Marketing.
- Definir y ejecutar estrategias full funnel de contenido de comunicación en el sitio y en los diferentes canales de comunicación de Performance Media, Marketing 1 to 1 y Social orgánico, liderando y monitoreando A/B testing para optimizar conversiones y otros KPIs de marketing.
- Planificar e implementar junto con el equipo de comercial la calendarización de las acciones, bajándola a los diferentes touchpoints, gestionando con las agencias su correcta implementación.
- Definición e implementación del contenido y reglas en el sitio y del catálogo.
- Armado de briefs, aprobación y optimización de assets creativos de performance que maximicen la conversión y los CPA.
- Seguimiento y optimización de las campañas de Media Performance trabajando en conjunto con las agencias de Media y Creativa.
- Experiencia en Marketing y planificación/ejecución de campañas de medios.
- Conocimiento de métricas de ecommerce y performance.
- Capacidad analítica, visión de consumidor y manejo de agencias.
- El manejo de Magento y Google Analytics es un plus.
Nuestros beneficios:
- Modelo híbrido de trabajo.
- Días adicionales de vacaciones.
- Día de cumpleaños flex.
- Caja de productos bimestral.
- Ayuda económica para armar tu oficina en casa.
- Descuentos en becas de grado y posgrado, cursos cortos e idiomas.
- Posibilidad de participar del programa de acciones.
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