Marketing Lead

hace 6 días


Partido de Vicente López, Argentina Prometeo Talent A tiempo completo
de la vacante

Remoto: Trabajo híbrido

Estamos buscando un/a Marketing Lead para nuestro equipo de Club de Beneficios. Club de Beneficios es un sitio de e-commerce para empleados de empresas asociadas que ofrece una gran variedad de productos y marcas para comprar al mejor precio.

Estos son los desafíos que te esperan:

  1. Liderar la gestión e implementación de la estrategia de marketing y comunicación data driven y usabilidad de producto digital en el negocio de ecommerce D2C (Club de Beneficios), siendo parte del negocio en el growth y en el running.
  2. Ejecutar y maximizar la comunicación en los canales clave para contribuir a los objetivos del negocio D2C (Club de Beneficios): aumentar las tasas de registro, compra y recompra, implementando la estrategia definida de Data Driven Marketing.
  3. Definir y ejecutar estrategias full funnel de contenido de comunicación en el sitio y en los diferentes canales de comunicación de Performance Media, Marketing 1 to 1 y Social orgánico, liderando y monitoreando A/B testing para optimizar conversiones y otros KPIs de marketing.
  4. Planificar e implementar junto con el equipo de comercial la calendarización de las acciones, bajándola a los diferentes touchpoints, gestionando con las agencias su correcta implementación.
  5. Definición e implementación del contenido y reglas en el sitio y del catálogo.
  6. Armado de briefs, aprobación y optimización de assets creativos de performance que maximicen la conversión y los CPA.
  7. Seguimiento y optimización de las campañas de Media Performance trabajando en conjunto con las agencias de Media y Creativa.

¿Qué necesitamos de vos para ser parte de esta experiencia?

  1. Experiencia en Marketing y planificación/ejecución de campañas de medios.
  2. Conocimiento de métricas de ecommerce y performance.
  3. Capacidad analítica, visión de consumidor y manejo de agencias.
  4. El manejo de Magento y Google Analytics es un plus.

En Unilever, queremos generar experiencias que transformen a las personas. Es por eso que buscamos potenciar la flexibilidad, la agilidad, el bienestar y la diversidad. Estos son algunos beneficios y la cultura que te esperan:

  1. Modelo híbrido de trabajo.
  2. Días adicionales de vacaciones.
  3. Viernes Flex.
  4. Día de cumpleaños flex.
  5. Caja de productos bimestral.
  6. Ayuda económica para armar tu oficina en casa.
  7. Descuentos en becas de grado y posgrado, cursos cortos e idiomas.
  8. Posibilidad de participar del programa de acciones.
  9. Y mucho más

Si crees que esta es la oportunidad para vos: Postulate y vení a vivir experiencias increíbles en Unilever

#J-18808-Ljbffr
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