Fintech Marketing Strategist
hace 6 días
At Array, we're seeking a skilled Digital Marketing Specialist to join our team. As a key member of our demand generation team, you'll be responsible for developing and executing comprehensive top-of-funnel growth strategies focused on brand awareness and lead generation.
About the Role:
We're looking for an experienced professional with a proven track record in digital marketing. Your primary responsibilities will include collaborating with leadership to develop strategic plans, executing multi-channel campaigns, analyzing and optimizing campaign performance, conducting market research, and developing engaging digital content. If you have a passion for staying up-to-date with the latest digital marketing trends and best practices, this role is ideal for you.
Key Responsibilities:
* Collaborate with leadership to develop strategic plans for top-of-funnel growth
* Execute multi-channel campaigns across social media, search, email, and display advertising
* Analyze and optimize campaign performance using analytics tools
* Conduct market research to analyze industry trends and customer behavior
* Develop engaging digital content to enhance online presence and support demand generation efforts
Requirements:
* At least 1+ years of hands-on experience in digital marketing
* Demonstrated expertise across various digital channels such as SEO, SEM, social media, email marketing, and content marketing
* Strong analytical capabilities with the ability to use data to drive decisions
* Excellent verbal and written communication skills
* Familiarity with marketing automation and analytics platforms (e.g., Google Analytics, HubSpot, Marketo)
Benefits:
We offer a competitive salary range of $80,000+, unlimited PTO and sick leave, 100% 401k match, generous parental leave, and a unique remote office setup subsidy.
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