Product Marketing Specialist
hace 7 días
Array is a pioneering financial innovation platform that empowers digital brands, financial institutions, and fintechs to rapidly bring compelling consumer products to market. Our cutting-edge suite of credit and identity monitoring tools, privacy protection, and financial ads marketplace enables embeddable widgets or a seamless API for customers. This strategic collaboration drives revenue growth and boosts engagement for our partners while helping millions of consumers achieve their financial objectives.
As a remote-first organization, we're dedicated to fostering opportunities for high-performing individuals to make significant impacts in the fast-growing fintech space. With a clear mission, a commitment to continuous improvement, and a willingness to experiment, we empower ourselves and each other to deliver exceptional products for our clients and users.
We are seeking a highly skilled Product Marketing Manager who will drive product adoption and market growth through compelling messaging and strategic go-to-market initiatives. This role reports directly to our Head of Marketing and will work closely with cross-functional teams to elevate our product's market presence and accelerate revenue generation. This position is an individual contributor role.
Key Responsibilities:- Collaborate with the Head of Marketing to develop a comprehensive product marketing strategy that encompasses product positioning, market segmentation, and go-to-market planning.
- Plan and execute multi-channel product marketing initiatives, including campaigns, content development, sales enablement materials, and product launches.
- Analyze market trends and customer behavior to refine product messaging and maintain a competitive edge.
- Develop and maintain compelling product narratives and collateral that clearly communicate the value proposition of our offerings.
- Work cross-functionally with product, sales, and customer success teams to align strategies and integrate customer feedback into product development.
- Monitor and analyze product performance using analytics tools and data insights to continuously improve market impact.
- Represent our products at industry events and internal meetings, building networks and identifying opportunities for market expansion.
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