Expansion Strategist

Why Join Us?

We offer a competitive salary and meaningful equity opportunities. Additionally, we provide healthcare, dental, and vision coverage, as well as a 401(k) / RRSP enrollment program. You'll also enjoy take what you need PTO and work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.

Your Key Responsibilities:

• Develop and execute multi-channel marketing programs that drive customer upsell, cross-sell, and expansion.
• Partner with Sales and Product Marketing to identify expansion opportunities and create campaigns that result in pipeline and ARR growth.
• Execute targeted ABM campaigns that drive engagement and revenue from key accounts, personalizing campaigns based on account intelligence, product usage, and firmographic data.
• Leverage product activity data to create deep customer segmentation and personalization strategies that maximize engagement and expansion.
• Utilize omnichannel marketing to maximize field event attendance, engagement, and post-event impact.
• Track and analyze campaign performance, adjusting strategies to maximize ROI and customer impact.

About You:

• 3-5+ years of customer marketing experience with a strong focus on expansion and retention, preferably in a software company.
• Proven experience in driving and measuring customer growth and expansion campaigns.
• Experience partnering with Sales to develop programs that generate pipeline ARR.
• Understanding of ABM strategies and execution.
• Highly skilled in analyzing marketing performance and presenting insights to stakeholders.
• Proficiency with marketing automation and analytics tools (e.g., Iterable, Hubspot, Salesforce, etc).
• Strong project management skills with the ability to lead cross-functional initiatives.