Commercial Strategy Manager
hace 2 meses
The Channel Manager is responsible for driving ESET's commercial strategy and distribution chain, leading commercial actions to meet sales objectives and plans within their territory, and positioning ESET solutions for current and new clients.
Key Responsibilities- Manage commercial relationships between ESET and channels, distributors, and wholesalers for renewal processes and new license generation.
- Advise partners on commercializing ESET products.
- Implement sales methodologies in cooperation with the channel.
- Develop market strategies with the channel.
- Analyze client and prospect portfolios to maximize sales opportunities with the channel.
- Coordinate events and client interactions to promote ESET security solutions.
- Generate new contacts and business opportunities, assigning prospects to partners.
- Participate in customer meetings, advising on products in cooperation with partners.
- Monitor the commercial process from prospect generation to sale closure.
- Formulate ESET commercial policies considering geographical area specifics.
- Manage channel conflicts over prospect allocation.
- Evaluate discount or promotion possibilities to gain competitive advantage.
- Recruit and propose new channels or strategic channels based on product characteristics.
- Develop markets for new businesses, considering ESET product features and industries.
- Prepare promotional materials and presentations for ESET products.
- Develop marketing skills on ESET solutions' features and operation, staying updated on new products.
- Act as ESET spokesperson on company issues.
- Comply with ESET's Information Security Policies and Directives.
- Integrate ESET Latin America's values into daily behavior and decisions.
- University studies in Marketing or similar.
- 5 years of experience in the Commercial Area (services, education, or products) for the Systems Industry.
- Experience in managing a CRM system.
- Sales skills and techniques.
- Advanced use of Microsoft Office Package.
- English: intermediate level.
- Active listener.
- Customer- and business-oriented person.
Travel: 30% to 50%.
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