Paid Advertising Strategist

Overview We are a tech-enabled growth firm—at the intersection of marketing, consulting & data intelligence—igniting revenue and brand recognition for leading and emerging companies around the world. As a people‑first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world—with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth‑obsessed experts who demand innovation and results—driven by integrity, autonomy, and grit. As a full‑service growth marketing firm, we offer best‑in‑class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper‑focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first‑party data, simplifying investment planning for marketing and diligence in M&A—putting marketers in a strategic seat at the table—and providing value in unparalleled ways. Managing billions in media, our dynamic team—of consultative marketers, creatives, analysts and technologists—challenges traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. Role Summary As the Paid Advertising Strategist, you own the execution, performance, and growth of campaigns within your book of business. You are oriented toward the client’s business success, tying your efforts to greater business goals. You are self‑started and autonomously own your responsibilities, working hand‑in‑hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. Responsibilities Full ownership and execution of performance marketing via paid social & paid media native platforms (Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, Bing Ads). Effectively executing builds and production A‑Z with redundancy across channels; facilitating production with Specialists on teams where applicable. Lead execution of optimizations with regards to performance improvements relative to goals. Manage all client budgets and/or advise on budget changes based on your expertise. Own strategic communication internally for client teams; proactively communicate with the team on performance, strategy, recommendations, deliverables, and action items. Facilitate tactical needs with Specialists where applicable. Produce weekly client progress recaps, outlining performance insights and future recommendations. Execute performance reporting A‑Z with excellent presentation creation capabilities. Leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps. Employ AI technologies to enhance and optimize business processes. Utilize and leverage Power Digital's Nova ecosystem as it relates to your department. Qualifications 2–3 years of digital marketing experience. 1–2 years in an agency setting. Minimum 2 years of experience with Direct Response marketing (specifically in E‑Commerce, Lead Gen or B2B). Minimum 2 years of experience with Meta Ads for direct response campaigns. Minimum 2 years of hands‑on experience with Search Engine Marketing. Experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development. Significant campaign management experience in one or more of the following: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads. Proficiency in Google/Microsoft Office Suite(s). Proficiency in Google Analytics. Strong understanding of full‑funnel marketing and paid media’s place in the funnel. Strong written and verbal communication skills. Excellent organizational and project management skills. Self‑motivated with a strong desire to succeed. Excellent interpersonal skills and strong work ethic. Ability to learn quickly and independently. Interest in a long‑lasting relationship with a growing company. Key Performance Indicators (KPIs) 9.5k team‑member EBITDA. Maintain below 10% client churn rate. Manage 5–7 accounts. Most Important Things (MITs) Excellence in channel production and account performance. Internal communication. Power Digital's people and culture are at the core of our success; diversity in our team's backgrounds and experiences is paramount. Equal Opportunity Employer We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone’s responsibility. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing Industries Wellness and Fitness Services Referrals Referrals increase your chances of interviewing at Power Digital Marketing by 2x. Location Misiones, Argentina #J-18808-Ljbffr