Paid Media Strategist

Join to apply for the Paid Media Strategist role at Power Digital Marketing . Who We Are We are a tech‑enabled growth firm at the intersection of marketing, consulting, and data intelligence, igniting revenue and brand recognition for leading and emerging companies worldwide. As a people‑first firm, we value diversity in backgrounds and experiences and believe our culture is key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth‑obsessed experts who demand innovation and results, driven by integrity, autonomy, and grit. A Day In The Life The Paid Media Strategist owns the execution, performance, and growth of paid media advertising campaigns within their book of business. They are oriented toward client business success, tying efforts to greater business goals. They are self‑starters who autonomously own responsibilities and work hand‑in‑hand with account leadership to ideate and evolve strategy within the broader media mix. They own reporting, optimizations, client communication, and routine campaign management, sometimes with support of a specialist. They provide insights and forward‑thinking strategy to clients on an ongoing basis. Responsibilities Manage paid search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high‑level strategy changes. Provide intelligent analysis, interpretation, and action plans based on campaign performance data and client‑specific source of truth (e.g., GA, Shopify). Participate and engage in weekly department scrums and training sessions to further channel knowledge. Continuously seek to improve campaign performance against client goals. Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients. Utilize available AI and outsource resources to assist in workflow wherever possible. Participate in development of new department training materials. Employ AI technologies to enhance and optimize business processes. Utilize and leverage Power Digital’s Nova ecosystem as it relates to your department. Requirements 2‑3 years of digital marketing experience, 1+ years in an agency setting. Minimum 2 years of hands‑on experience with Search Engine Marketing, including bid optimization, keyword research, ad copy development. Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads. Proficiency in Google, Microsoft, and Office Suite(s). Proficiency in Google Analytics. Strong understanding of full‑funnel marketing and paid media’s place in the funnel. Strong written and verbal communication skills. Strong organizational and project management skills. Self‑motivated individual with a strong desire to succeed. Excellent interpersonal skills. Strong work ethic and ability to learn quickly and independently. Interested in a long‑lasting relationship with a growing company. Key Performance Indicators (KPIs) $9.5k team‑member EBITDA. Maintain below 10% client churn rate. 5‑6 accounts. Most Important Things (MITs) Excellence in channel production and account performance. Cross‑channel collaboration. Internal communication. Seniority Level Mid‑Senior level. Employment Type Full‑time. Job Function Marketing and Sales. Industries Advertising Services. Power Digital’s people and culture are at the core of our success. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds who strive to make an impact inside and outside the workplace. Diversity includes race, gender identity, age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone’s responsibility. #J-18808-Ljbffr