Director of Acquisition
hace 14 horas
About Us
MaintainX is the world's leading mobile-first workflow management platform for industrial and frontline workers. We are a modern IoT-enabled cloud-based tool for maintenance, safety, and operations on equipment and facilities. MaintainX powers operational excellence for 9,000+ businesses including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Michaels, and Shell.
We've raised $104 million in venture capital following a recent Series C funding round led by Bain Capital Ventures, Bessemer Ventures, August Capital, Amity Ventures, Ridge Ventures as well as CEO’s from GE, Twilio, Toast and PagerDuty.
About the role:
As Director of Acquisition at MaintainX, you will be responsible for growing new customer acquisition and pipeline through paid media and organic channels, while staying within efficiency targets. This role requires a strong analytical skillset with hands-on experience in managing large-scale inbound performance campaigns, and the ability to translate data into pipeline-driving acquisition strategies. This role reports to our Vice President of Demand Generation.
What you’ll do:
- Own the inbound new business pipeline number across paid and organic channels.
- Develop and execute paid media acquisition strategies across a variety of channels including Paid Search, Social, Display, CPL and Review sites.
- Own our SEO strategy to drive organic pipeline growth through content, product-led and on-page initiatives in close collaboration with our content and Web teams.
- Forecast and set clear targets and KPIs for each channel, campaign and initiative, including projected pipeline.
- Manage large-scale budgets to efficiently drive growth and maximize ROAS.
- Lead and mentor a team of performance and SEO marketers.
- Work with outside agencies where helpful to achieve performance goals.
- Partner with Marketing Ops on measurement, attribution and lead scoring.
- Work with cross-functional teams including Integrated Marketing to support ABM programs, and Product Marketing and Design to test messaging and creative.
About you:
- Bachelor’s degree or equivalent work experience.
- 7+ years of work experience in B2B Acquisition marketing, preferably at Enterprise SaaS companies.
- 2+ years of experience in a leadership or managerial role.
- Budget management experience of >$10M.
- Experience growing SEO traffic and organic lead acquisition. Familiar with on-site SEO best practices.
- Extensive hands-on experience with major ad platforms and analytics tools (Data Studio, Tableau).
- Deep analytical skills and expertise
- Highly proficient in Excel/Google Sheets.
- Excellent communication and presentation skills.
- Ability to thrive in a fast-paced, high-growth environment.
What’s in it for you:
- Competitive salary and meaningful equity opportunities.
- Healthcare, dental, and vision coverage.
- 401(k) / RRSP enrollment program.
- Take what you need PTO
- A Work Culture where:
- You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
- We believe in meritocracy, where ideas and effort are publicly celebrated.
Our mission is to make the life of blue-collar workers easier worldwide by creating software that meets their needs and realities. Our product is truly life-changing for 80% of the workforce that doesn’t work behind a desk and needs enterprise-grade software at their fingertips.
MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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