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Digital Sales Development Associate

hace 1 mes

Buenos Aires, Argentina SAP A tiempo completo
Job Profile

The Digital Sales Development team plays a crucial role in guiding customers through the early stages of their digital transformation journey, creating a world-class engagement experience. This team is responsible for building and nurturing a pipeline of sales opportunities and incremental revenue aligned with the Sales and Marketing teams, focusing on prospecting into the SAP install base and net new name accounts, while nurturing leads into qualified opportunities within their assigned space.

As a Digital Sales Development Specialist, you will work with a team focused on sourcing and nurturing demand to grow SAP's Cloud ERP & LoB footprint in NNN & IB across all industries, working with SAP & Partners resources, as well as Customers.

Key Responsibilities and Tasks
  • Create and execute Demand Generation campaigns against a target territory (list of accounts), utilizing a combination of emails, phone calls, and social touches towards targeted prospects within assigned territory.
  • Execute specialized initiatives related to existing pipeline, such as recycling/reviving discontinued/disqualified leads or nurturing aged pipeline.
  • Nurture leads received from other demand generation functions and progress stalled pipeline.

The Digital Sales Development Specialist provides executive support to several Account Executives and is usually attached to a regional Digital Hub. This role is an active participant in territory and account planning efforts for their assigned list of accounts.

The Digital Sales Development Specialist generates and qualifies leads through proper means (cold calling, phone campaigns, email actions, etc.) as agreed with management, and eventually hands over fully qualified leads to their assigned Account Executives for further sales progress.

Campaign Execution & Lead Management
  • Responsible for qualifying and progressing Marketing Inbound leads.
  • Document all campaign execution and lead/opportunity management activities as initially agreed in the DG Plan, leveraging the adequate sales automation tools and running Video calls, virtual studio, digital innovation on a regular basis correctly, working together with their sales team and manager as necessary.
  • Provide best-in-class digital experience and help the organization become digital experts.
  • Align with Sales colleagues for most effective territory planning and execution, covering all routes to market.
  • Generate and Qualify leads through proper means (cold calling, phone campaigns, email actions, etc.) in alignment with management.
  • Pass qualified leads to Sales resource for opportunity management and execution.
  • Regularly review lead pipeline and progression. Proactively give qualitative and quantitative feedback to Marketing on campaigns using standard procedures and reports; recommend best practices as they are identified.
Training & Enablement
  • Participate in enablement activities to enhance demand generation and product/solution skills, including but not limited to classroom training, e-learning, or mentor-lead activities.
  • The Digital Sales Development Specialist completes and validates all enablement requested in a timely manner.
Experience and Language Requirements
  • Minimum 3 years of experience in Demand Generation or Inside Sales environment.
  • Preferably Digital (Remote) Experience, specifically in high-volume customer-facing experience, phone-centric work.
  • High-volume activity working environments, involving phone and a CRM/Contact Management System.
  • Fluency in English required.
  • Fluency in any other regional language preferred.
  • Bachelor's degree or equivalent business experience.