Digital Engagement Specialist

hace 4 días

Buenos Aires, Buenos Aires C.F., Argentina Life Academy A tiempo completo

**About Life Academy**

Life Academy is a dynamic and innovative educational platform dedicated to helping individuals improve their lives through accessible, engaging, and effective learning experiences.

We prioritize three core values in our mission: trust, quality, and fun. Our courses are designed to foster practical skills and real-world applications, ensuring students can apply their knowledge in daily life. We believe education should be an enjoyable journey, not a tedious task.

At Life Academy, we're seeking a highly skilled **Digital Engagement Specialist** to join our team and oversee the growth and development of our social media presence. As a key member of our community team, you will play a pivotal role in crafting compelling content, managing our online communities, and driving engagement with our audience.

**Key Responsibilities:**

  • Develop and implement a comprehensive content strategy across various social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.)
  • Create high-quality visual and written content that resonates with our audience and aligns with business objectives
  • Collaborate with designers and content creators to produce captivating multimedia content for social media and advertisements
  • Analyze campaign performance, track KPIs, and adjust strategies accordingly to maximize engagement and conversion rates
  • Collaborate with sales teams to optimize social media funnels and improve customer acquisition
  • Respond to customer inquiries, gather feedback, and analyze results to enhance user experience

**Requirements:**

  • Minimum 2 years of experience as a Social Media Manager, preferably in EdTech or FinTech
  • In-depth understanding of modern social media trends and a willingness to stay up-to-date with industry developments
  • Proven track record of successfully managing social media accounts with substantial followings (up to 1 million)
  • Familiarity with basic video editing tools, such as Captions, Figma, Canva, and Adobe Creative Cloud
  • Excellent project management and communication skills, with a focus on collaboration and teamwork
  • Demonstrated ability to drive adoption of new ideas and pioneer innovative approaches within social media channels
  • A strong analytical mindset, with experience working with data-driven insights and metrics

**Benefits:**

  • Paid Time Off to recharge and pursue personal interests
  • Access to Udemy Business, offering unlimited learning opportunities and professional growth
  • Participation in corporate events and team-building activities to foster camaraderie and networking
  • Professional and personal development opportunities within a fast-growing, innovative environment

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