Digital Analytics Business Strategist

hace 6 días

Buenos Aires, Buenos Aires C.F., Argentina Sony Pictures A tiempo completo
Job Summary
Sony Pictures Entertainment is seeking a seasoned Digital Analytics Business Strategist to join our LATAM Data Analytics team in Buenos Aires. As a subsidiary of Sony Corporation of America, SPE operates globally, engaging in motion picture production and distribution, television production and distribution, digital content creation, and more.

About the Role
This position requires an accomplished professional with deep understanding of digital media, marketing campaigns, robust data analytics skills, and proven experience leveraging Meta and YouTube platforms to drive growth initiatives and shape business strategies.

Main Responsibilities
  • Manage and analyze data from various sources to extract insights on marketing campaigns, social engagement, audience behavior, content preferences, and market trends.
  • Apply statistical techniques, including hypothesis testing, regression, and time series analysis, to uncover patterns and relationships in data.
  • Develop predictive models using machine learning algorithms to support business decisions and initiatives.

Campaign Analysis and Optimization
  • Analyze and optimize paid marketing campaigns across platforms, with a particular focus on experience with YouTube campaigns and understanding its dynamics.
  • Structure A/B and multivariate tests to derive meaningful attribution insights and success measurements.

Audience Insights and Communication
  • Develop new insights about audiences and communicate relevant findings to drive decision-making for acquisition, engagement, and retention.
  • Innovate ways to share audience insights across the organization, influencing key stakeholders.
  • Leverage past proven experience with Meta (social media) and its platforms for effective audience engagement strategies.

Trend Analysis
  • Identify key media and digital trends, including new products, creators, and content in LATAM.
  • Analyze competitor performance, conduct audience and content analysis, and contribute to market research.

Collaboration and Reporting
  • Design and write presentations and analysis reports for different business areas.
  • Maintain a direct working relationship with existing research teams and other business areas.
  • Lead meetings with key sales and development stakeholders and vendors to create partnerships aligned with business goals.

Requirements
  • 4+ years of experience in digital analytics, advertising, and social media research, with at least 3 years in Digital Business or Digital Marketing.
  • Team player with ability to work independently and manage multiple projects.
  • Proven working experience in digital business analytics.
  • Data nomad with strong skills in collecting, measuring, organizing, and analyzing data.
  • Strong Excel and PowerPoint skills are required.
  • Experience with data visualization, Tableau/Power BI or R, also with automatization tools.
  • Proficiency in statistical analysis, including hypothesis testing, regression, and time series analysis.
  • Technical skills in Python and SQL are essential.
  • Familiarity with machine learning frameworks such as Scikit-learn or Tensorflow.

Benefits
This role offers a competitive salary of $120,000 - $150,000 per year, depending on experience.

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