Digital Media Strategist

hace 1 mes


Buenos Aires, Buenos Aires C.F., Argentina TOP A tiempo completo
About the Role
TOP is looking for a highly skilled Digital Media Strategist to join our global branding team. As a key member of our team, you will be responsible for developing and executing digital media strategies across various platforms.

Responsibilities
• Conduct competitor analysis, audience research, and segmentation to inform digital media strategies.
• Define content buckets and develop platform-specific content plans for social media (Instagram, Facebook, LinkedIn, etc.).
• Write compelling copy for social posts and collaborate with designers on visual assets.
• Schedule, optimize, and publish content across social platforms using tools like META Business Manager.
• Manage ad spend budgets and run multi-channel ad campaigns (paid and organic) for different funnel stages.
• Track and report KPIs, optimizing campaigns based on performance.
• Provide strategic recommendations to improve social media, website, and e-commerce efforts (e.g., Shopify promotions).

Requirements
• Experience in digital media planning and buying across various brands and industries.
• Proficiency in META Business Manager, Google Ads, and Google Analytics.
• Strong understanding of e-commerce, audience segmentation, and content strategy.
• Experience with influencer management is a plus.

About TOP
TOP is a full-service global PR and marketing agency. We spread ideas and help to grow brands. We're composed of subject matter experts and award-winning thinkers, designers, content creators, media experts, digital storytellers, and developers. We've become the world's fastest-growing PR, influencer marketing, and digital agency because of our unique story-based and data-driven approach.
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