Digital Email Marketing Strategist
hace 1 mes
Job Description
The role of a Digital Email Marketing Strategist at Lenovo is to develop and execute email marketing campaigns that drive awareness, consideration, and revenue for the North America eCommerce organization.
This involves working closely with business stakeholders, partners, and other groups to create highly engaging email campaigns that align with the NA eCommerce promotional calendar.
The ideal candidate will have experience using marketing automation platforms and possess strong analytical and quantitative skills.
About the Role
- Create and plan email campaigns, including template designs, data personalization, copy, and calls-to-action.
- Ensure design, branding, and tone are consistent across all integrated email campaigns.
- Utilize Lenovo's marketing automation platform to maximize its impact on demand generation efforts.
- Develop documentation and roadmaps for processes, A/B tests, and promotions that succeed through email.
Requirements
- 2 years of full-time relevant work experience with a bachelor's degree in design, marketing, business, or related field.
- 4 years of full-time relevant work experience with no advanced degree and proven track record of executing successful B2C or B2B direct email marketing programs; certifications a plus.
- Experience using marketing and sales technology, including marketing automation platforms (Marketo, Salesforce, Bluecore).
- Strong attention to detail and results-oriented.
- Excellent written and verbal communication skills, including copywriting and creative mindset.
Estimated Salary: $80,000 - $120,000 per year, depending on location and experience. The ideal candidate would be a resourceful, self-motivated individual willing to be flexible and adapt to changing requirements when needed.
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