Global Event Marketing Strategist
hace 4 días
Job Overview
IQVIA is a leading healthcare company that combines human data science, technology, and analytics to help customers drive healthcare forward. We are seeking a highly motivated and experienced Global Event Marketing Strategist to join our team.
Salary: $90,000 - $110,000 per year, depending on experience.
Key Responsibilities:
- Develop and execute event marketing strategies that align with the company's goals and objectives.
- Manage relationships with event teams, marketing teams, and suppliers worldwide.
- Create custom marketing materials for conferences, including landing pages, email marketing, and social posts.
- Oversee booth elements, including logistics, collateral, scheduling coverage, and lead retrieval.
- Collaborate with service line marketers on booth design, build, and content.
- Lead internal communication around conferences and webinars.
- Evaluate success through post-event analysis and reporting, including ROI measurement and attendee feedback analysis.
Marketing Coordination
The Global Event Marketing Strategist will also be responsible for developing and implementing event plans that contribute to the generation of qualified leads, assisting in the development of sales/customer evidence-based communications and sales enablement, working collaboratively with cross-organizational departments, managing and executing promotional social outreach activities, and providing content training to strengthen and differentiate our value proposition.
Requirements
- Bachelor's degree required and at least 5 years relevant event marketing experience; or equivalent combination of education, training, and experience.
- Life science experience helpful.
- Strategic, self-starter, team player, results-driven professional.
- Strong Microsoft Office skills particularly PowerPoint.
- Strong communication skills and Fluent English speaker.
- Knowledge of Cvent, Eloqua, Smartsheet, and meeting platforms helpful.
- The position is home-based with collaboration with a global team.
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