Digital Growth Strategist
hace 14 horas
Overview
DQE Software, a pioneering software publisher in Data Quality, seeks an exceptional Digital Growth Strategist to drive international expansion. With a focus on ensuring customer data reliability across France and globally, we aim to innovate and excel.
The successful candidate will be responsible for developing and executing a multi-channel lead generation strategy, emphasizing driving growth through high-quality leads for our sales teams, Business Development Representatives (BDRs), and reseller partners.
Salary
We offer a competitive salary of €80,000 - €110,000 per annum, depending on experience, based in Levallois-Perret. This package includes 100% covered health insurance, meal voucher cards, and 12 RTT days per year.
Job Description
As the Digital Growth Strategist, you will:
- Develop and execute a multi-channel lead generation strategy (SEO, SEA, paid ads, etc.) aimed at driving international growth.
- Manage and optimize advertising campaigns on platforms like SalesforceBEN, LinkedIn, and Google, with a focus on monitoring KPIs and maximizing ROI.
- Ensure visibility and promotion of DQE across key marketplaces, including Salesforce AppExchange, G2, Azure, AWS, Google Cloud, and Alibaba Cloud.
- Collaborate closely with sales alliances teams and BDRs to align lead generation efforts with revenue goals and provide insights on lead quality and volume.
- Coordinate lead generation initiatives with reseller partners and support them in qualifying leads and developing their sales pipelines.
- Strategically partner with ISV partners through campaigns, webinars, and events.
- Track, analyze, and report on campaign and channel performance, identifying areas for improvement and extracting key insights to adjust strategies.
- Manage external service providers.
Requirements
We seek an experienced professional with:
- At least 5 years of proven experience in lead acquisition, growth marketing, or digital marketing, preferably in SaaS or B2B environments.
- Expertise in managing and optimizing campaigns on LinkedIn, Google, and other digital advertising platforms.
- Familiarity with cloud marketplaces and platforms like Salesforce AppExchange, G2, Azure, AWS, Google Cloud, and Alibaba Cloud.
- Strong analytical skills with experience using performance tracking tools (Google Analytics, Salesforce, etc.).
- Ability to work autonomously and manage multiple projects in a fast-paced environment.
- Excellent communication skills with the ability to collaborate effectively with internal teams and external partners.
- Proficiency in English and French to communicate effectively with colleagues, stakeholders, and partners.
Benefits
Our benefits include:
- A structured and effective onboarding process.
- An HR policy promoting continuous training and development.
- Pleasant offices based in Levallois-Perret where team cohesion is fostered.
Recruitment Process
- Phone call with our HR Manager.
- Marketing/HR interview with our Head of Marketing.
- Case study presentation to a panel consisting of our CEO, CPO, CCO, Head of Marketing, and HR Manager.
- Offer extension.
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