Unlock CRM Growth Potential as a Marketing Leader

hace 1 día


Buenos Aires, Buenos Aires C.F., Argentina BlueThrone A tiempo completo
About BlueThrone

We're a mobile marketing agency that specialises in turning underperforming apps into market leaders. With over 49.5 million downloads, we've achieved an impressive $8M ARR in just 25 months.

Our mission is to elevate iOS and Android applications to new heights by leveraging data-driven insights and innovative strategies.

We're passionate about creating a culture that values agility, growth, flexibility, creativity, and measurable results.

Your Mission

We're seeking a seasoned Growth Manager to lead our CRM efforts and drive subscription and in-app purchase growth through data-driven campaigns.

You will work closely with the cross-functional product team to plan, design, and execute campaigns across various user segments, defining our CRM strategy and developing growth tactics.

A successful candidate will be someone who's practically a pro at diving into data to define user segments, designing visually appealing campaigns, and developing growth tactics that are both innovative and effective.

Key Responsibilities
  • Manage the end-to-end delivery process from planning to building and delivering CRM campaigns.
  • Define concepts, design CRM campaigns, and coordinate creative content design of associated materials.
  • Bring a test-and-learn approach to CRM, executing plans based on lifecycle, user value, and more.
  • Define and analyse user segments and create custom optimisation plans.
  • Collaborate with the Experimentation Lead on measurement, experimentation, and analysis.
Requirements
  • Extensive experience as a Growth Manager or CRM Manager focusing on customer relationship marketing and lifecycle management.
  • Strong analytical skills and ability to understand user behaviour.
  • Experience with A/B testing in digital marketing channels.
  • Familiarity with marketing automation tools like Braze, Leanplum, MoEngage, or Iterable.
  • Excellent communication and collaboration skills.
Bonus Points
  • Experience working on online dating, social discovery, community, or entertainment products.
  • Conversation rate optimisation (CRO) expertise.
  • Copywriting for marketing or sales communications.
  • Design tool proficiency, such as Figma.
Salary Estimate

The estimated salary for this role is £60,000 - £80,000 per annum, depending on location and experience.



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