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Social Media Lead

hace 4 meses

Buenos Aires, Argentina Binance A tiempo completo

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

**Responsibilities**:

- Be a part of the central social media team, contributing towards the main Binance accounts on each platform Latam
- Team coordination to produce high quality, engaging, original content that can be used cross-platform
- Own and operate multiple official social media and signal channels, as well as the content strategy/output and results for each
- Drive effective and creative social media campaigns, working cross-functionally with design, content, performance marketing, product and other teams
- Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performanceInnovate and implement test-and-learn strategies along with delivering results
- Analyze social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations
- Engage and build communities through one-on-one as well as one-to-many conversationsHave fun
- Provide insights about the market to the Marketing team
- Support the marketing team on in site activities such as OOH campaigns
- Help planning offline marketing campaigns

**Requirements**:

- Native or Fluent Spanish&English language is a MUST
- Keen sense and understanding of the crypto market in general
- Marketing degree or similar background with social media focus
- A meme connoisseur
- Demonstrates a clear and concise style of communication, with a creative/fun spin when relevant
- 5+ years of experience in digital marketing or social media related roles
- Offline marketing experience
- Strong knowledge of Social Media ecosystem in Latam
- Well-versed with Social Media listening and planning tools
- Strong sense of responsibility and resistance to stress
- Self-motivated and results-oriented
- Strong experience in social media performance campaigns
- Remote and startup experience is a plus

**Working at Binance**
- Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
- Fast moving, challenging and unique business problems
- International work environment and flat organisation
- Great career development opportunities in a growing company
- Possibility for relocation and international transfers mid-career
- Competitive salary
- Flexible working hours, Casual work attire
._