Ad Operations and Media Buy Manager

hace 4 semanas

Buenos Aires, Argentina Thorite A tiempo completo

About Charged Media We are web‑based video‑on‑demand networks focused on adult entertainment based out of Downtown Miami. Our creative team values hard work and play hard, and we offer a fun, casual environment, team‑building retreats, startup spirit, and great benefits. Role: Ad Operations and Media Buy Manager This position focuses on overseeing the implementation, optimization, and reporting of digital advertising campaigns across various platforms. The role includes managing adult‑nature content exposure. If you are uncomfortable with this content, please do not apply. Key Responsibilities Manage end‑to‑end digital advertising campaigns, including setup, optimization, and performance analysis. Implement tracking pixels, tags, and ad‑serving technologies for accurate tracking and attribution. Collaborate with creative teams to develop effective ad creatives and landing pages that drive conversions. Own agency partnership relationships for media buying efforts and develop success collaboratively. Develop strategy, planning, and execution for internal media buying efforts. Lead operations, training, best practices, and ideal implementation of ad server platform across all avenues. Monitor campaign performance metrics and KPIs to identify improvement areas and implement optimization strategies. Conduct A/B testing and other experiments to optimize ad creatives, targeting, and bidding strategies. Stay updated on industry trends and best practices in digital advertising and media buying. Perform other duties as required or assigned. Requirements Bachelor’s degree in Marketing, Advertising, Business Administration, or related field; or equivalent experience. Proven experience (5+ years) in ad operations, media buying, or digital marketing roles. Deep understanding of ad tech platforms (e.g., Google Ads, Facebook Ads Manager, DSPs). Strong analytical skills with the ability to interpret data and generate actionable insights. Excellent project management skills and the ability to manage multiple campaigns simultaneously. Strong communication and interpersonal skills, with the ability to collaborate effectively across teams. Nice‑to‑Have Skills Experience with programmatic advertising platforms and RTB (Real‑Time Bidding). Experience within the adult entertainment industry. Photoshop / Premiere / After Effects experience. Familiarity with data visualization tools (e.g., Google Data Studio, Tableau). #J-18808-Ljbffr

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