Performance & Creative Insights Manager

At Ready Set, we shoot and edit fresh video ads for Facebook, Instagram and TikTok every week for clients like DoorDash, Hims + hers, Brigit and more. It’s like Saturday Night Live: Monday we write a new script and the rest of the week our producers and editors work to get it made. The ad then goes into testing and we learn whether it’s a hit. Coming up with ads that have a 7‑figure impact for clients feels amazing About the role A Performance & Creative Insights Manager plays a crucial role in media buying and creative strategies. Its primary goals are to assure our clients’ performance and support our internal teams with creative insights and recommendations based on specific results. It’s a data‑driven person with client‑facing skills and deep knowledge of media buying platforms and data analysis. Being fluent in English is a must. Responsibilities and main tasks Manage and own multiple clients and campaigns, implementing, optimizing and reporting their results and finding new opportunities based on media and creative insights analysis. For some clients, a P&CI Manager will lead the entire strategy from implementation to final reporting. For others, will only lead the creative insights strategy and optimization. Leverage cultural trends, consumer and category insights, and media insights and trends to inform and guide strategy, channel mix and tactical recommendations for not only media campaigns but to support and inspire creative teams. Identify, understand and adopt new techniques and emerging technologies as relevant to clients’ media strategies. Partner with creative and client success management teams to guide measurement planning, campaign analysis, reporting, optimization recommendations and internal training. Participate in the development of specific program components such as presentations, media plans, media agreements, RFPs, client reporting, optimization strategies, audits, etc. Analyze clients’ campaigns to provide insights and recommendations based on performance to improve Ready Set ads results. Provide recommendations to the creative team to work on concept creation based on the top‑performing trends and relevant insights. Audit our clients’ ad accounts for both creative and media buying purposes to provide recommendations based on best practices. Lead internal meetings providing insights for upcoming creative deliveries. Prepare performance decks for both internal and external stakeholders. What you are good at Lead presentations, both internally and to the client, on all things media with a focus on performance and creativity. Immersed in emerging technology, trends and innovations in digital media and knowledge of the changing media landscape in regards to trends in tracking and measurement. Experience using and optimizing full‑funnel campaigns using 1st and 3rd‑party attribution models such as MMM and MTA. Proven capabilities in building full‑funnel media strategies inclusive of both brand‑focused and acquisition‑driving media campaigns. Deeply experienced with tactics for all digital paid media including Facebook, Instagram, TikTok, Snap, Google and YouTube. Strong problem‑solving skills and the ability to provide constructive feedback, guidance and solutions to internal team and clients. You bring 3/4+ years of media strategy development, media planning and negotiating in agencies and/or brand environments. Experience in Meta Ads, TikTok Ads and Google Ads (Search, Display, YouTube, Shopping, Performance Max). Exceptional presentation and communication skills in English, and the ability to distill and analyze reporting and data into compelling insights and actionable strategies for clients. Deep expertise in leading $300,000+ media campaigns with a focus on driving revenue and customer acquisition for DTC brands using paid performance. Direct response experience with full comprehension of business goals, CPA‑orientated results, ROAS best practices; past experience and deep understanding of the e‑commerce environment. Passionate about creative optimization and insights finding. You are Detail‑oriented: You pay attention to details and are comfortable making sure things are just right. Process‑oriented and organized: You drive repeatable and streamlined ways to get things done. Reliable: You deliver on time and can be counted on. Comfortable with uncertainty and ambiguity: We are a startup. The future isn’t clear and you are excited to create it. Things change and that’s ok. Good communicator: You listen carefully and excel at written communication. You are comfortable interacting with others internally and externally. Kind: You care about others’ feelings and do your best to be constructive. Team‑focused: You want to win and understand that it can’t happen without others. #J-18808-Ljbffr