Creative Strategy Sr Manager

**About Trafilea**

Trafilea is a global direct-to-consumer eCommerce group that leverages cutting-edge AI, technology, and data-driven strategies to build and scale high-growth brands like Shapermint and Truekind. With a focus on performance marketing and real-time analytics, Trafilea optimizes paid media strategies and delivers maximum ROI through advanced audience segmentation, predictive analytics, and automated A/B testing. Serving over 10 million customers, Trafilea's proprietary tech platform drives rapid growth, helping brands achieve multi-million-dollar revenues. The company fosters an agile, innovative environment, continuously pushing the boundaries of digital commerce with a mission to reshape industries and empower people.

Our intimate apparel Brands: Shapermint, Truekind, and Shapermint Essentials,

Our beauty Brands: Revel Beauty and Spa Dr.

Our content and subscription Brand: The BodCon.
- We’re looking for an creative and result-oriented _**_Creative Strategy Sr Manager _**_to drive force behind the creative vision and overall design direction for our brands. Your strategic leadership will shape high-performing creative concepts and ensure their successful execution across all platforms. This pivotal role requires close collaboration with various teams, making key creative decisions, and maintaining strict adherence to brand guidelines._

**Expected outcomes & responsibilities**

**Creative Strategy & Vision**:Lead and execute the creative vision for integrated brand campaigns, ensuring alignment with business objectives. Develop impactful concepts and strategies for direct response ads (UGC, video, and static formats) to drive customer acquisition and engagement.

**Team Leadership & Development**:Build and mentor a high-performing creative team, including Creative Strategists and Art Directors. Foster a culture of innovation, collaboration, and continuous improvement while ensuring adherence to brand aesthetics and messaging.

**Campaign Management & Execution**:Oversee the planning and execution of 360° marketing campaigns, collaborating with production, design, and engineering teams. Ensure timely delivery of high-quality creative assets that resonate with target audiences and achieve business goals.

**Data-Driven Creative Optimization**:Leverage data insights to continuously test, iterate, and optimize creative assets across channels. Develop and maintain a structured A/B testing roadmap to improve performance and push the brand forward.

**Cross-Functional Collaboration**:Work closely with the Sr Creative Operations Manager to ensure smooth execution of creative projects. Lead communication between creative, operations, and marketing teams, bridging strategy and execution for efficient project delivery.

**Requirements**:
- Extensive track record (7+ years) developing and managing creative campaigns focused on advertising, including direct response strategies leveraging UGC, video, and static formats.
- Passion for building innovative concepts, creatives, and campaigns with an elevated aesthetic and performance-driven outcomes.
- Robust attention to detail with a deep understanding of storytelling, consumer psychology, and advertising principles.
- Curiosity and engagement with evolving technologies, trends, and platforms to enhance creative strategies.
- Excellent planning, organizing, and prioritizing skills for cross-functional collaboration across creative, operations, and marketing teams.
- Analytical mindset focused on data-driven decision-making, continuous improvement, and measurable growth.
- Strong sense of urgency with the ability to thrive and deliver results in a fast-paced environment.
- Exceptional written and verbal communication skills.
- Proven experience leading and developing creative teams, managing multiple projects, and excelling under pressure.
- Business-oriented with interpersonal skills to influence and inspire stakeholders while driving strategic outcomes.

**What we offer**:

- Collaborate with world-class talents in a data-driven, dynamic, energetic work environment.
- Opportunity to grow and develop both professionally and personally.
- Safe space to be who you truly are, with a commitment to diversity, equity, and inclusion.
- Openness to new ideas and initiatives.
- Great benefits package including remote work, 15 working days of paid holidays, Learning subsidy, and more