Brand Manager
hace 2 semanas
Overview We Are PepsiCo. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S, DORITOS, CHEETOS, GATORADE, PEPSI, QUAKER and more. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end‑to‑end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourish. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u. Join PepsiCo, dare to transform. Responsibilities Develop and execute the Annual Operating Plan (AOP), ensuring global/regional alignment within the Pepsico Operating Model. Align with bottlers to guarantee flawless execution. Manage the advertising development process, from brief to execution. Support Pepsi product/packaging development with insightful analysis. Propose brand price strategy in collaboration with finance, sales & bottler. Lead innovation project management and development, from opportunity to launch. Drive 360 brand business activation, from plan to market execution. Manage media planning (Key Contact). Manage PR agency (Key Contact). Lead consumer research agenda, including local analysis and ad‑hoc studies. Execute and monitor the brand marketing budget. Coach and mentor junior team members. Monitor competitor activities. Demonstrate high‑standard teamwork, cooperation, and collaboration among the marketing team. Provide consumer insights to regional management. Qualifications Brand management experience. Solid business background and advertising development experience. Experience within a regional scope (Pepsi Argentina, Uruguay, Bolivia, Paraguay). Deep knowledge of all marketing drivers: product development, advertising, media, promotions and trade. Understanding of consumer and market dynamics. Product innovation skills. Strategic thinking and ability to conceptualize the business/brand. Adaptability to a flexible and innovative culture. Proficiency in English (must); multicultural and social exposure. Team player and builder with strong communication and influencing skills. Project management experience. We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a workforce and innovation for the organization. #J-18808-Ljbffr
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