Account Specialist
hace 5 meses
En Cliengo, uno de nuestros principales diferenciales es estar cerca de nuestros clientes, escucharlos y ayudarlos a crecer. Por eso, estamos buscando una persona para el rol de Account Specialist.
Como Account Specialist deberás gestionar una cartera de clientes junto al Project Manager, a quien le brindarás soporte a través de la creación, seguimiento y optimización de campañas en medios digitales (de branding y de performance) y el control del gasto.
Participarás de la creación e implementación del plan de medios y el control presupuestario y analizarás métricas para obtener insights relevantes y oportunidades de negocio para el cliente.
Responsabilidades
- Crear, seguir y optimizar campañas en plataformas de compra de medios digitales, orientadas a objetivos de performance (leads, conversiones offline y ventas de ecommerce) y/o de branding.
- Generar reporting de status de estrategia y oportunidades de crecimiento. Benchmarks y análisis de competidores.
- Participar en reuniones con clientes para entender sus necesidades y ofrecer soluciones.
- Controlar el presupuesto del plan de medios (a través del Hub o DataStudio)
- Medición y reporte de horas dedicadas a proyectos.
Requirements
- Marketing, Publicidad, similares
- 3 años
- Dominio de Google Ads y Facebook Ads (set up y optimización de campañas).
- Planificación de campañas con autonomía, puede dar recomendaciones sobre la comunicación, en landings y en anuncios, sobre la propuesta de valor del cliente y los diferenciales de negocio.
- Manejo de herramientas de investigación digital (Semrush, Search Console, Trends o similares)
- Identificar qué accionables debe realizar para mejorar métricas claves (CTR, CVR, Impresiones, Impression share, calidad de cuenta, CPL, ROAS).
- Capacidad de estimar escenarios futuros.
- Analizar con mayor profundidad el comportamiento de los usuarios utilizando Google Analytics y GTM (perfil analítico).
- Conocer de estrategias de email marketing.
- Crear reportes avanzados con Data Studio.
- Deseable (no excluyente): Conocer los fundamentos de las plataformas de GMP (DV360, SA360, Campaign Manager y Studio) y el impacto de incorporar estas plataformas en la estrategia de marketing digital del cliente. Tener todas las certificaciones de Google ads. Manejar otras plataformas como Tik-Tok, LinkedIn, Pinterest, etc.
Benefits
- 3 semanas de vacaciones
- Gympass
- Esquema flexible de trabajo remoto
- Plataforma de descuentos en más de 10.000 comercios
- Día de cumpleaños libre
- Programa de desarrollo y capacitación
Requirements
Marketing, Publicidad, similares 3 años Dominio de Google Ads y Facebook Ads (set up y optimización de campañas). Planificación de campañas con autonomía, puede dar recomendaciones sobre la comunicación, en landings y en anuncios, sobre la propuesta de valor del cliente y los diferenciales de negocio. Manejo de herramientas de investigación digital (Semrush, Search Console, Trends o similares) Identificar qué accionables debe realizar para mejorar métricas claves (CTR, CVR, Impresiones, Impression share, calidad de cuenta, CPL, ROAS). Capacidad de estimar escenarios futuros. Analizar con mayor profundidad el comportamiento de los usuarios utilizando Google Analytics y GTM (perfil analítico). Conocer de estrategias de email marketing. Crear reportes avanzados con Data Studio. Deseable (no excluyente): Conocer los fundamentos de las plataformas de GMP (DV360, SA360, Campaign Manager y Studio) y el impacto de incorporar estas plataformas en la estrategia de marketing digital del cliente. Tener todas las certificaciones de Google ads. Manejar otras plataformas como Tik-Tok, LinkedIn, Pinterest, etc.
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