Manager Consumer Insights Hydration
hace 4 semanas
Description
Summary:There’s nothing more exciting then analyzing markets and identifying trends if your passion is marketing research and there’s no better company to do this with then The Coca-Cola Company. In this role, you’ll provide consumer insights that provides our businesses with in-depth understanding of market dynamics and consumer needs/wants/insights in order to identify key trends and opportunities for profitable brand growth.
Our ideal candidate will be incredibly passionate about data, possess a proven record of transforming raw data into analytic insight. You’ll strongly influence the business and marketing decisions of the company by supporting and helping to institutionalize a data-driven analysis culture.
What You’ll Do for Us
Identifies advanced analytic approaches and updates our existing ones to support management and other functional stakeholder to answer business questions focusing on consumer targeting, prediction of future performance of Marketing campaigns, evaluation of brand initiatives based on ROI, optimal Marketing investment strategies Collaborates cross functionally on innovative Proof of Concepts answering business questions using innovative data science approaches Shares key learnings of research or analysis reassuring that the information flows appropriately and freely within markets Identifies and works on high-impact business problems and develops viable solutions through data analysis, predictive modeling, and advanced analytics techniques Leads cross-functional projects using basic data modeling and analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities Effectively leverages Coca-Cola’s proprietary studies and secondary/syndicated data sources (e.g. Nielsen, Kantar, Euromonitor, Social listening data, etc.) to identify consumer and shopper-centric growth opportunities Tracks performance with standardized metrics & reporting routines to assess effectiveness of on-going strategies relative to desired business results Runs optimization and simulation scenarios to help provide recommendations to Marketing and Media Planning Teams based on existing Market Mix Modelling Provides insights and recommendations to optimize current marketing and trade investments through various analysis, consumer behavior modeling, and marketing mix modeling; lead efforts related to sales and margin impacts of marketing activities, including offer recommendations, projections, trends, opportunities/risks, post-event analysis, and recommendations based on analysis and business needs Develops of new analysis frameworks for innovative insight and business plan development and Innovation, opportunity identification along with internal stakeholders Continuously assesses the industry supplier, tool, and analytical application base, seek out the needs of the business, and play an active role in keeping Coca-Cola up to date on the latest thinking on tools and techniques Demonstrates thought leadership on the development and implementation of game-changing and actionable consumer & shopper insights Creates compelling fact-based analytics on category insights, brand performance and consumer-centric opportunities from available information sources (continuous and ad-hoc) to direct and support the System toward achieving its maximum potential overtime Builds true partner relationships with Marketing, Franchise Operations, R&D, Finance and Bottler teams to drive insights into action and connects with partner agencies and key suppliers to ensure best-in class design consumer and shopper research Leads, designs & applies consumer research protocols (communication, concept, product & innovation testing, formula & ingredients reformulation) and set up ad-hoc studies, ensuring actionable insights & sharing the learnings within The Coca-Cola System Manages effective spend of assigned S&I Budget and implement productivity initiatives that deliver significant and quantifiable savings to the businessQualification & Requirements
Bachelor’s degree in Marketing, Data Science, Statistics, Econometrics or related field is required Must possess at least 8 years of experience in consumer/shopper marketing research and analytics, category management, and/or consumer/shopper research within the consumer goods industry is required Experience with data visualization tools like Tableau and/or Microsoft BI as well as MS Word, PowerPoint, Excel, Basic level in SPSS, R or Python is preferred Must possess the ability to analyze quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources, as well as working knowledge of analytic approaches The ability to communicate complex information and implications both verbally, in interactions with senior leaders, and in written presentations, utilizing "storytelling techniques" to communicate a clear, compelling and cohesive shopper story is ideal The ability to develop and direct custom research projects, as well as the ability to interpret and explain data to customers/bottlers in a way that is meaningful to their business needs is required Must possess the ability to identify opportunities and gaps for both Coca-Cola and customers/channels via a holistic understanding of business fundamentals and application of quantitative and qualitative industry, consumer and shopper insights Knowledge of industry and customer research resources and a basic knowledge of methods for gathering information are ideal Project management skills are preferred English is required.What We Can Do For You
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.Skills:
Data Driven, Human Insights, Market Research-
Consumer Insights Manager
hace 4 semanas
Buenos Aires, Argentina Visa A tiempo completo**Company Description** Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and...
-
Analista de Consumer Insights
hace 4 semanas
Buenos Aires, Argentina Ghidini Rodil A tiempo completoMilkaut Importante compañía multinacional alimenticia, incorpora un Analista de consumer insights/Analista de investigación de mercado para desempeñarse en sus oficinas ubicadas en CABA. Nos orientamos a estudiantes avanzados o graduados de las carreras de Ingeniería industrial, Administración de Empresas, Economía o afines, que idealmente cuenten...
-
Analista de Consumer Insights
hace 3 semanas
Buenos Aires, Argentina Ghidini Rodil A tiempo completoMilkautImportante compañía multinacional alimenticia, incorpora un Analista de consumer insights/Analista de investigación de mercado para desempeñarse en sus oficinas ubicadas en CABA.Nos orientamos a estudiantes avanzados o graduados de las carreras de Ingeniería industrial, Administración de Empresas, Economía o afines, que idealmente cuenten con 1...
-
Manager, Human Insights SSD Heritage Brands
hace 2 semanas
Buenos Aires, Argentina Coca Cola A tiempo completoDescription Summary: LAOU HUMAN INSIGHTS CATEGORY MANAGER (SSD HERITAGE BRANDS) reports to OU HUMAN INSIGHTS LEAD Solid understanding of the TCCC system, understanding of our existing categories. Must be collaborative in nature, comfortable both contributing to and utilizing global insights, strategies and activations from around the network ...
-
Emea-lao Consumer
hace 4 semanas
Buenos Aires, Argentina Kimberly-Clark A tiempo completo**Your Job** You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic,...
-
Performance & Creative Insights Manager
hace 1 mes
Buenos Aires, Argentina Ready Set. A tiempo completoAt Ready Set, we shoot and edit fresh video ads for Facebook, Instagram and TikTok every week for clients like DoorDash, Hims + hers, Brigit and more. It's like Saturday Night Live: Monday we're writing on a new script and the rest of the week our producers and editors work to get it made. The ad then goes into testing and we get to learn if it's a hit or...
-
Performance & Creative Insights Manager
hace 3 semanas
Buenos Aires, Argentina Ready Set. A tiempo completoAt Ready Set, we shoot and edit fresh video ads for Facebook, Instagram and TikTok every week for clients like DoorDash, Hims + hers, Brigit and more.It's like Saturday Night Live: Monday we're writing on a new script and the rest of the week our producers and editors work to get it made. The ad then goes into testing and we get to learn if it's a hit or...
-
Research & Insights Analyst
hace 6 días
Buenos Aires, Argentina Bluequo A tiempo completoJob DescriptionWe are Capture Intelligence, a global research agency focused on raising the standards of market research.We are part of Samy Alliance, a global ecosystem of specialized marketing solutions with over 400 professionals operating from 15 offices in over 55 markets. Samy Alliance develops socially and humanly impactful end to end campaigns aimed...
-
Business Insights Manager
hace 2 semanas
Buenos Aires, Argentina Novo Nordisk A tiempo completoBusiness Insights Manager **Category**:Commercial Marketing**Location**:Vicente Lopez, Buenos Aires, AR- Are you ready for a life-changing career at Novo Nordisk Argentina? Join us.- Working at Novo Nordisk is never just a job, it is an opportunity to have a life-changing career - you grow professionally.**The Position** - The Business Insights Manager,...
-
Research & Insights Analyst
hace 6 días
Buenos Aires, Argentina Bluequo A tiempo completoWe are Capture Intelligence, a global research agency focused on raising the standards of market research.We are part of Samy Alliance, a global ecosystem of specialized marketing solutions with over 400 professionals operating from 15 offices in over 55 markets. Samy Alliance develops socially and humanly impactful end to end campaigns aimed to build trust...
-
Business Insights Manager
hace 3 semanas
Buenos Aires, Argentina Novo Nordisk A tiempo completoBusiness Insights ManagerCategory:Commercial MarketingLocation:Vicente Lopez, Buenos Aires, AR- Are you ready for a life-changing career at Novo Nordisk Argentina? Join us.- Working at Novo Nordisk is never just a job, it is an opportunity to have a life-changing career - you grow professionally.The Position The Business Insights Manager, designs,...
-
Marketing Insights Manager
hace 1 semana
Buenos Aires, Argentina IQVIA A tiempo completoOverview As the Marketing Insights Manager, your role will be pivotal in harnessing the power of data to drive our marketing strategies. We are seeking an individual with a deep analytical skill set and a mindset that thrives on data-driven decision making. Your ability to weave together data from various sources to tell a compelling story will be key in...
-
Marketing Insights Manager
hace 3 semanas
Buenos Aires, Argentina IQVIA A tiempo completoOverviewAs the Marketing Insights Manager, your role will be pivotal in harnessing the power of data to drive our marketing strategies. We are seeking an individual with a deep analytical skill set and a mindset that thrives on data-driven decision making. Your ability to weave together data from various sources to tell a compelling story will be key in...
-
Strategy & Insights Manager
hace 3 semanas
Buenos Aires, Buenos Aires C.F., Argentina Grupo QuintoAndar A tiempo completoEn QuintoAndar seguimos creciendo Hoy nos encontramos en la búsqueda de un/una Strategy & Insights ManagerObjetivo principal del rol: Liderar un pequeño equipo que trabajará para guiar, desafiar y brindar apoyo para la planificación, el desarrollo a largo plazo y la entrega efectiva de las ambiciones estratégicas de la compañia. Este rol se enfoca en...
-
Strategy & Insights Manager
hace 1 semana
Capital Federal, Buenos Aires, Argentina Grupo QuintoAndar A tiempo completo¡En QuintoAndar seguimos creciendo! Hoy nos encontramos en la búsqueda de un/una Strategy & Insights Manager **Objetivo principal del rol**: Liderar un pequeño equipo que trabajará para guiar, desafiar y brindar apoyo para la planificación, el desarrollo a largo plazo y la entrega efectiva de las ambiciones estratégicas de la compañia. Este rol se...
-
Customer Marketing Associate Manager
hace 4 semanas
Buenos Aires, Argentina NewellRubbermaid A tiempo completo**Customer Marketing Associate Manager** Job Number: 2303112 **Position**: Customer Marketing Associate Manager **Location**: Garín, Provincia de Buenos Aires **Reports to**: Sr Marketing & Customer Marketing Manager As the **Customer Marketing Associate Manager** for Virulana brand, you will lead a cultural use of data-driven insights built by a deep...
-
Marketing Insights Manager
hace 1 mes
Buenos Aires, Argentina IQVIA A tiempo completoJob Overview Manage and execute Marketing Automation (MA) programs globally to ensure IQVIA markets the right message to the right person at the right time, through the marketing automation system. Facilitate the development of and implementation of marketing automation strategies and plans to build awareness, condition the market, and nurture customers....
-
Marketing Insights Manager
hace 6 días
Buenos Aires, Argentina Novasyte A tiempo completoJob Overview Manage and execute Marketing Automation (MA) programs globally to ensure IQVIA markets the right message to the right person at the right time, through the marketing automation system. Facilitate the development of and implementation of marketing automation strategies and plans to build awareness, condition the market, and nurture customers....
-
Business Insights Senior Analyst
hace 1 semana
Buenos Aires, Argentina Novo Nordisk A tiempo completoBusiness Insights Senior Analyst **Category**:Commercial Marketing**Location**:Vicente Lopez, Buenos Aires, AR- **The position** As a Business Insights Senior Analyst, you will: - Support the BI Manager and the team in centralizing and managing a variety of data and information through the creation of dashboards and KPIs. - Proactively assist in the...
-
Marketing Insights Manager
hace 3 semanas
Buenos Aires, Argentina Novasyte A tiempo completoJob OverviewManage and execute Marketing Automation (MA) programs globally to ensure IQVIA markets the right message to the right person at the right time, through the marketing automation system. Facilitate the development of and implementation of marketing automation strategies and plans to build awareness, condition the market, and nurture customers. Lead...
