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Research & Insights Analyst
hace 3 meses
We are part of Samy Alliance, a global ecosystem of specialized marketing solutions with over 400 professionals operating from 15 offices in over 55 markets. Samy Alliance develops socially and humanly impactful end to end campaigns aimed to build trust and community through our specialized solutions in Research, Social Media, Strategy, Creativity, Influencer Marketing, ePR and Paid Media.
RequirementsThe main mission of the role is to dissect complex data sources, uncover consumer behavior insights, and decode brand perceptions to drive strategic decisions for clients. By leveraging tools such as social listening, digital analytics, and survey data, the analyst transforms these insights into actionable recommendations and compelling narratives.
Job Functions
Utilize Diverse Data Sources: Employ tools like social listening, search data, social media analytics, digital analytics, and survey data to address clients' inquiries and generate actionable insights.
Lead Research & Insights Projects: Take charge of projects from inception to completion, including formulating queries, designing surveys, collecting data, performing analyses, visualizing data, interpreting findings, and presenting results to clients.
Collaborate with Data Science Team: Work closely with the Data Science team to enhance AI capabilities and improve data analysis techniques.
Stay Updated on Industry Trends: Keep abreast of the latest trends in the digital and social media landscapes to identify emerging opportunities and provide informed recommendations.
Craft Strategic Recommendations: Translate complex data into clear, strategic recommendations that align with clients' business objectives and enhance their market positioning.
Enhance Client Understanding: Deepen client understanding by providing insights into consumer behavior, brand perception, content strategy, and market dynamics.
Communicate Effectively: Demonstrate strong communication skills both verbally and in writing to articulate findings, insights, and recommendations to stakeholders and clients.
Drive Data-Driven Decision Making: Empower clients to make informed decisions by delivering insights that are backed by robust data analysis and interpretation.
English and Spanish on a full working proficiency are mandatory. Portuguese in a plus.
These functions encapsulate the core responsibilities and activities of a Research & Insights Analyst in this role.
Benefits
- Hybrid Work - 2 times a week to the office
- Private health insurance
- "Flex fridays"