Emea-lao Consumer

**Your Job**

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In your role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

**About Us**

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on 150 years of market leadership, and we’re always looking for new and better ways to perform - so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark; you just need to log on

Led by Purpose. Driven by You.

**About You**

You’re driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

**Main responsibilities**:
This EMEA-LAO Consumer & Research Insights specialist job role sits within our Kimberly Clark Professional (KCP) Team in our LAO head office in Bs As. Is part of the EMEA - LAO Strategy & Research Insights Team, which provides strategy and market insights across sales, category, and marketing, to different business functions (EMEA & LAO).
- This role is responsible for exploring consumer trends (B2B decision makers) for the hygiene and safety business for both regions (EMEA&LAO)
- Also, this role is responsible for relieving customer information, primary data, report “Customer effort score”, NPS, and drivers of satisfaction /insatisfaction, results by market, subsegment (end users, distributors), sub category (traditional /manufacturing), in order to:

- Drive insights at Cluster, regional / country level
- Drive insights at customer experience, channel account executives (CAE), category level, field marketing for short mid-term product strategies
- Assess performance on end users.
- Assess performance in Distributors.
- This role helps in the process of acquisition of vendors and purchase process of different market research projects.
- In addition, this role helps to understand the characteristics of our customers, our new customers and our churn. This is:

- Characterized the different segments of customers (RFM)
- Characterized the drivers of acquisition among new customers.
- Characterized the drivers of abandon among lost customers.
- This role, helps in the execution of in-depth interviews, focus groups, surveys and other methodologies within end users and distributors from KCP EMEA & LAO:

- Constructs the qualitative guidelines, quantitative surveys
- Follow up the agenda of the different interlocutors (End users and distributors).
- Construct crosstabs table results from surveys.
- Construct weighted on quantitative data bases if necesary
- Finally, this role helps executing ad hoc projects form customers such as “in depth interviews LAO”, “sustainability”. Analyzing and looking for actionable insights using different any methodology available with our customers.

The Customer & Research Insights senior Specialist for EMEA and LAO will perform deep analysis, reports, and share data, insights and recommendations with the different stakeholders from EMEA & LAO.

Provide Insights
- Within the category teams and Field Marketing
- Communicate insights in a powerful, quantified, and user-friendly way whilst measuring adoption and actions taken.
- Deliver insights on the performance of our EMEA & LAO customer experience. Recommend a course of action based on secondary data and primary data identified by self, management, and other stakeholders.
- Provide weekly and monthly analysis and reports as appropriate.
- Ad hoc reporting as required.

Support the Cluster leadership team(s)
- Deliver insights on the performance of our Cluster business. Recommend then track a course of action based on market data
- Maintain strong relationships with Loyalty Sqaud for championship customers, the category Leaders