Mobile Product Marketing Leader
hace 6 meses
Position Summary
Colaborar en la mejora e impulso de las ventas, la participación de mercado y la rentabilidad del portafolio de los productos a cargo así como preparar el lanzamiento de nuevos productos/categorías a través de la gestión estratégica y táctica de las categorías.
Liderar, gestionar y desarrollar plataformas de venta para impulsar el crecimiento del negocio.
Role and Responsibilities
Portfolio Management
Gestión de P&L. Gestión del presupuesto. Proponer el Portafolio (definición de line-up), posicionamiento de producto y estrategia de precios para las categorías a cargo, trabajando en conjunto con el Head del área. Liderar los lanzamientos de nuevos productos (LLP Local Launch Plan) de las categorías a cargo, coordinando los equipos de cada área. Responsable de la gestión del ciclo de vida de los productos. Gestión de reportes de performance.
Consumer & Business Analysis
Responsable de realizar análisis de mercado como la evolución de la demanda, los movimientos de la competencia, la elasticidad de la demanda, las proyecciones de mercado y venta. Desarrollar la comprensión del consumidor y analizar las variables clave del negocio con el fin de encontrar insights, tendencias y oportunidades para el crecimiento y desarrollo de las categorías a cargo, así como nuevas oportunidades de negocio a través de la investigación de mercado. Recomendar planes de acción para maximizar la cuota de mercado.
Route-to-market
Coordinación con el equipo de ventas y marketing en el desarrollo, implementación y acciones de Route-to-market basadas en propuestas propias de cómo impulsar las ventas para cada categoría y aumentar el conocimiento del producto.
Estructura de costos
Responsable del análisis de ROI, simulación de beneficios y gestión de la estructura de costes de los socios. Principal contacto con HQ y LAO para negociación de precios
Marketing & Comunicación
Responsable de la realización de presentaciones y charlas asociadas al desarrollo y/o introducción de productos de la categoría. Apoyar y colaborar con el desarrollo de la estrategia de comunicación ATL y BTL Marcom, así como el material de punto de venta, la exhibición de la tienda y los materiales de capacitación para el equipo de Trade Marketing. Colaborar con la preparación o materiales para boletines y eventos de prensa en conjunto con el área de CMO y RRPP.
Skills and Qualifications
- Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways
- Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions
- Normally receives little instruction on day-to-day work and receives general instructions on new assignments
- Typically requires minimum 5 years' of related experience and a Bachelor's degree, or 3 years and a Master's degree; or a PhD without experience
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