Marketing Insights Manager

hace 3 semanas


Buenos Aires, Argentina IQVIA A tiempo completo
Overview


As the Marketing Insights Manager, your role will be pivotal in harnessing the power of data to drive our marketing strategies.

We are seeking an individual with a deep analytical skill set and a mindset that thrives on data-driven decision making.

Your ability to weave together data from various sources to tell a compelling story will be key in informing our marketing plans and driving lead generation.

If you relish the challenge of transforming complex data into actionable insights and enjoy devising effective solutions, then this role in our Demand Center could be the perfect fit for you.

This position requires a unique blend of strategic thinking and hands-on execution, underpinned by a profound understanding of analytics and a metrics-driven approach to marketing optimization.


Responsibilities:

  • Work collaboratively within a highly matrixed global organization to help inform and manage comprehensive, measurable marketing plans.
  • Utilize and master available metrics/tools to create insightful reports and dashboard for business units and functional areas.
  • Develop insights on effectiveness of marketing programs based on development of reports and analysis; act as a consultant to stakeholders to optimize long term program effectiveness.
  • Present on datadriven insights and strategies.
  • Manage reporting cadence for the Demand Center, collaborating with team members to deliver comprehensive, timely reporting to stakeholders.
  • Provide guidance on KPI's and reporting formats; lead and implement best practices for digital marketing analytics.
  • Support and ensure adherence to business rules, processes, programs, naming conventions and procedures.
  • Collaborate with external vendors and internal functional groups to execute agreedupon plans and programs.
  • Support the management of content inventory and other operational functions for the Demand Center.

Qualifications:

  • Bachelor's degree in marketing or a related field.
  • 4+ years of relevant experience or equivalent combination of education, training and experience.
  • Industry experience with marketing performance metrics, data analysis, and dashboard and report creation.
  • Understanding of CRM and marketing automation principles and practices; deep knowledge of marketing metrics and terminology.
  • Proficiency in Google Analytics, Google Data Studio, Salesforce, and Microsoft Power BI. Strong Microsoft Office skills. Experience with Smartsheet a plus.
  • Detailoriented and strong multitasking abilities.
  • Excellent oral and written communication skills.
  • Fluency in English.
  • Ability to work effectively within crossfunctional teams.


  • Buenos Aires, Argentina IQVIA A tiempo completo

    Overview As the Marketing Insights Manager, your role will be pivotal in harnessing the power of data to drive our marketing strategies. We are seeking an individual with a deep analytical skill set and a mindset that thrives on data-driven decision making. Your ability to weave together data from various sources to tell a compelling story will be key in...


  • Buenos Aires, Argentina IQVIA A tiempo completo

    Job Overview Manage and execute Marketing Automation (MA) programs globally to ensure IQVIA markets the right message to the right person at the right time, through the marketing automation system. Facilitate the development of and implementation of marketing automation strategies and plans to build awareness, condition the market, and nurture customers....


  • Buenos Aires, Argentina Novasyte A tiempo completo

    Job Overview Manage and execute Marketing Automation (MA) programs globally to ensure IQVIA markets the right message to the right person at the right time, through the marketing automation system. Facilitate the development of and implementation of marketing automation strategies and plans to build awareness, condition the market, and nurture customers....


  • Buenos Aires, Argentina Novasyte A tiempo completo

    Job OverviewManage and execute Marketing Automation (MA) programs globally to ensure IQVIA markets the right message to the right person at the right time, through the marketing automation system. Facilitate the development of and implementation of marketing automation strategies and plans to build awareness, condition the market, and nurture customers. Lead...

  • Business Insights Manager

    hace 2 semanas


    Buenos Aires, Argentina Novo Nordisk A tiempo completo

    Business Insights Manager **Category**:Commercial Marketing**Location**:Vicente Lopez, Buenos Aires, AR- Are you ready for a life-changing career at Novo Nordisk Argentina? Join us.- Working at Novo Nordisk is never just a job, it is an opportunity to have a life-changing career - you grow professionally.**The Position** - The Business Insights Manager,...

  • Business Insights Manager

    hace 3 semanas


    Buenos Aires, Argentina Novo Nordisk A tiempo completo

    Business Insights ManagerCategory:Commercial MarketingLocation:Vicente Lopez, Buenos Aires, AR- Are you ready for a life-changing career at Novo Nordisk Argentina? Join us.- Working at Novo Nordisk is never just a job, it is an opportunity to have a life-changing career - you grow professionally.The Position The Business Insights Manager, designs,...

  • Digital Marketing Manager

    hace 4 semanas


    Buenos Aires, Argentina Merit Method A tiempo completo

    **Digital Marketing and Growth Manager Job Description** **Position**:Digital Marketing & Growth Manager **Department**:Marketing **Reports to**:CMO **Job Overview**:The Digital Marketing and Growth Manager would be responsible for driving the strategy and execution of digital marketing campaigns to foster customer acquisition, retention, and overall...


  • Buenos Aires, Argentina Madroit Marketing A tiempo completo

    We are looking for a project manager who is detailed and process-oriented. We need help with client and internal projects. **Our team is fully remote and based in the US and South America. We **plant **trees for each client service we do.** **Responsibilities**: - Lead and manage the full project lifecycle from conception to completion. - Develop and...

  • Marketing Manager

    hace 3 semanas


    Buenos Aires, Argentina RedCloud Technologies A tiempo completo

    About RedCloudRedCloud is leveraging AI-powered technology to break down the barriers to fair and profitable trade in emerging markets.RedCloud's Intelligent Open Commerce Platform connects FMCG Brands, Distributors, and Local Merchants on a single, equitable marketplace, empowering them with real-world insights and data to help them make better...


  • Buenos Aires, Argentina Coca Cola A tiempo completo

    Description Summary: LAOU HUMAN INSIGHTS CATEGORY MANAGER (SSD HERITAGE BRANDS) reports to OU HUMAN INSIGHTS LEAD Solid understanding of the TCCC system, understanding of our existing categories. Must be collaborative in nature, comfortable both contributing to and utilizing global insights, strategies and activations from around the network ...


  • Buenos Aires, Argentina Madroit Marketing A tiempo completo

    We are looking for a project manager who is detailed and process-oriented.We need help with client and internal projects.Our team is fully remote and based in the US and South America. We plant trees for each client service we do.Responsibilities: Lead and manage the full project lifecycle from conception to completion. Develop and maintain comprehensive...

  • Marketing Manager

    hace 2 meses


    Buenos Aires, Argentina RedCloud Technologies A tiempo completo

    **About RedCloud** RedCloud is leveraging AI-powered technology to break down the barriers to fair and profitable trade in emerging markets. RedCloud's Intelligent Open Commerce Platform connects FMCG Brands, Distributors, and Local Merchants on a single, equitable marketplace, empowering them with real-world insights and data to help them make better...


  • Buenos Aires, Argentina Sur A tiempo completo

    If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from...


  • Buenos Aires, Argentina Sagan A tiempo completo

    Job Position: Property Marketing Manager - LatamLocation: Remote (PST Timezone)Working Schedule: Monday-Friday, 09:00 AM to 05:00 PM PSTAbout Us:Our Company is an entrepreneurial, growth-oriented company focused on the creation and preservation of wealth through targeted investments in commercial real estate in the Western United States. We are passionate...


  • Buenos Aires, Argentina NewellRubbermaid A tiempo completo

    **Customer Marketing Associate Manager** Job Number: 2303112 **Position**: Customer Marketing Associate Manager **Location**: Garín, Provincia de Buenos Aires **Reports to**: Sr Marketing & Customer Marketing Manager As the **Customer Marketing Associate Manager** for Virulana brand, you will lead a cultural use of data-driven insights built by a deep...


  • Buenos Aires, Argentina Ready Set. A tiempo completo

    At Ready Set, we shoot and edit fresh video ads for Facebook, Instagram and TikTok every week for clients like DoorDash, Hims + hers, Brigit and more. It's like Saturday Night Live: Monday we're writing on a new script and the rest of the week our producers and editors work to get it made. The ad then goes into testing and we get to learn if it's a hit or...

  • Growth Marketing Manager

    hace 2 semanas


    Buenos Aires, Argentina Sur A tiempo completo

    Embark on a transformative journey with this exciting, new role where your contributions truly matter. Here, your voice resonates, ideas are swiftly tested, strategies pivot dynamically, and asynchronous work is not just embraced but encouraged. We are seeking a proactive self-starter who naturally brings innovative solutions to the table. Collaborate...


  • Buenos Aires, Argentina Coca Cola A tiempo completo

    Description Summary: There’s nothing more exciting then analyzing markets and identifying trends if your passion is marketing research and there’s no better company to do this with then The Coca-Cola Company. In this role, you’ll provide consumer insights that provides our businesses with in-depth understanding of market dynamics and consumer...

  • Digital Marketing Manager

    hace 3 semanas


    Buenos Aires, Argentina Sur A tiempo completo

    If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from...


  • Buenos Aires, Argentina Sur A tiempo completo

    If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from...