Consumer Engagement Marketing Member
hace 2 meses
Responsible for the execution of Monster Energy's brand portfolio awareness and local marketing initiatives within a defined market. Reports to the CEM Team leader and is accountable for growing brand awareness and loyalty with strong focus in university program: Relationships with students' leaders, POS owners, activations and events. Communicate the Monster brand message to consumers, Assist with Lead generation for Sales Division, Develop and strengthen Key Accounts Relationships, increase market knowledge, Build Centers of Influence Network Support Sales efforts through event execution.
Essential Job Functions:
University Program Execution: build relationships with students' leaders, POS owners, generate brand awareness at the POS inside and outside and set events with brand pillars communities.
Drop products weekly map and maintain relationships with key opinion brand friends / ambassadors related to brand core pillars: Universities, sports, lifestyle, culture.
Execute and coordinate events/activations related to brand core pillars, either by themselves and with the agencies, gathering and structuring information to support brand plans.
Support to commercial team/TDM's with the store's execution of the University plan.
Check that all Point of Sales (POS) is correctly and accurately displayed at store level including but not limited to, pricing, promotional signage and displays.
Maintain the brand appearance wear proper uniform, keeping hygiene habits personal image as suggested on the training manual.
Essential Job Requirements:
Preferred field of study: Marketing, Business or Sales.
Minimum 1 year of experience in Promotional Experience, Promotions, Marketing or Field Marketing.
Clean driving record.
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