Campaign Developer
hace 1 día
Responsabilidades
· Ejecución de campañas:
· Desarrollar y mantener banners HTML5/CSS/JS responsivos, animaciones (p. ej., CSS/GSAP) y plantillas modulares para DCO.
· Implementar variables dinámicas, reglas y feeds (CSV/JSON/XML/Sheets) para personalización a escala.
· Preparar paquetes de publicación: nomenclatura, empaquetado, tags, clickTags, polite loading.
· Carga/trafficking de creatividades y dinámicas en plataformas DCO/ad serving según el stack del cliente.
· Colaboración y operación:
· Trabajar con ACP, PM, AM y equipos de agencias de medios para implementar estrategias addressable en requerimientos técnicos claros.
· Apoyar la definición de ways of working técnicos para nuevas cuentas (entornos de staging, repos, flujos de aprobación).
· Estimar esfuerzo/timing y señalar riesgos/limitaciones técnicas.
· QA y lanzamiento:
· Realizar QA funcional y visual multivariación, cross-browser/device, y verificación de peso/performance.
· Validar integraciones de tracking (click/impression/interaction), brand safety y políticas de plataformas.
· Entregar evidencias de QA: listas de variaciones, capturas o grabaciones de pantalla cuando aplique.
· Documentación y soporte:
· Redactar especificaciones técnicas, "template functionality docs" y guías de uso para equipos internos.
· Dar soporte técnico a PM/Creatividad en RFPs de automatización (inputs, factibilidad, alcances).
· Apoyar onboarding de nuevas plataformas/herramientas con set-up básico y pruebas de concepto.
· Mejora continua:
· Proponer y aplicar buenas prácticas de performance, accesibilidad, naming y versionado.
· Contribuir a la evaluación de nuevas soluciones de terceros (display/social/video) con POCs acotadas.
Requisitos:
· 3–5 años en desarrollo de banners HTML5 y creatividades dinámicas para paid media.
· Sólido dominio de HTML5, CSS3, JavaScript vanilla; experiencia con animación (CSS/GSAP) y assets sprites/video.
· Experiencia práctica con plataformas DCO/ad serving, por ejemplo:
· Google Marketing Platform (Studio, CM360, DV360), Flashtalking, Sizmek, Celtra o similares.
· Manipulación de feeds dinámicos (CSV/JSON/XML), mapeo de campos, reglas y validación de datos.
· QA cross-browser/device, optimización de peso (lazy/polite loading), y troubleshooting de tags/tracking.
· Uso de control de versiones (Git) y herramientas de gestión (Jira/Asana/Trello) y design handoff (Figma/Adobe).
· Inglés intermedio/avanzado para leer especificaciones y coordinar con equipos globales.
Deseables
· Conocimiento de plataformas social DCO (p. ej., Meta via Creative Hub/Feeds, Smartly Celtra, etc.).
· Familiaridad con cTV/OLV specs y VAST/VPAID.
· Experiencia con sistemas de plantillas/compilación (NPM, templating engines) y linters.
· Nociones de data layer, UTM/measurement y privacidad (consent, GDPR/CCPA) en creatividades.
#LI-Hybrid
#LI-RM1
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