Campaign Developer

Hogarth is the Global Content Production Company. Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today's content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.
WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
Responsabilidades

• Ejecución de campañas:
• Desarrollar y mantener banners HTML5/CSS/JS responsivos, animaciones (p. ej., CSS/GSAP) y plantillas modulares para DCO.
• Implementar variables dinámicas, reglas y feeds (CSV/JSON/XML/Sheets) para personalización a escala.
• Preparar paquetes de publicación: nomenclatura, empaquetado, tags, clickTags, polite loading.
• Carga/trafficking de creatividades y dinámicas en plataformas DCO/ad serving según el stack del cliente.
• Colaboración y operación:
• Trabajar con ACP, PM, AM y equipos de agencias de medios para implementar estrategias addressable en requerimientos técnicos claros.
• Apoyar la definición de ways of working técnicos para nuevas cuentas (entornos de staging, repos, flujos de aprobación).
• Estimar esfuerzo/timing y señalar riesgos/limitaciones técnicas.
• QA y lanzamiento:
• Realizar QA funcional y visual multivariación, cross-browser/device, y verificación de peso/performance.
• Validar integraciones de tracking (click/impression/interaction), brand safety y políticas de plataformas.
• Entregar evidencias de QA: listas de variaciones, capturas o grabaciones de pantalla cuando aplique.
• Documentación y soporte:
• Redactar especificaciones técnicas, "template functionality docs" y guías de uso para equipos internos.
• Dar soporte técnico a PM/Creatividad en RFPs de automatización (inputs, factibilidad, alcances).
• Apoyar onboarding de nuevas plataformas/herramientas con set-up básico y pruebas de concepto.
• Mejora continua:
• Proponer y aplicar buenas prácticas de performance, accesibilidad, naming y versionado.
• Contribuir a la evaluación de nuevas soluciones de terceros (display/social/video) con POCs acotadas.

Requisitos:

• 3–5 años en desarrollo de banners HTML5 y creatividades dinámicas para paid media.
• Sólido dominio de HTML5, CSS3, JavaScript vanilla; experiencia con animación (CSS/GSAP) y assets sprites/video.
• Experiencia práctica con plataformas DCO/ad serving, por ejemplo:
• Google Marketing Platform (Studio, CM360, DV360), Flashtalking, Sizmek, Celtra o similares.
• Manipulación de feeds dinámicos (CSV/JSON/XML), mapeo de campos, reglas y validación de datos.
• QA cross-browser/device, optimización de peso (lazy/polite loading), y troubleshooting de tags/tracking.
• Uso de control de versiones (Git) y herramientas de gestión (Jira/Asana/Trello) y design handoff (Figma/Adobe).
• Inglés intermedio/avanzado para leer especificaciones y coordinar con equipos globales.

Deseables

• Conocimiento de plataformas social DCO (p. ej., Meta via Creative Hub/Feeds, Smartly Celtra, etc.).
• Familiaridad con cTV/OLV specs y VAST/VPAID.
• Experiencia con sistemas de plantillas/compilación (NPM, templating engines) y linters.
• Nociones de data layer, UTM/measurement y privacidad (consent, GDPR/CCPA) en creatividades.

Our Hogarth Values:
Hands on
No egos here. Just a shared drive to roll up our sleeves and make great things happen. Every project--big or small, gets our full energy because we believe in doing things right. Every single time. It's how we deliver real results without cutting corners.

Honesty
We are real and authentic – with each other and in our work. Honest, direct communication builds the trust we need to collaborate, grow, and make meaningful things together. It's not always easy but it's always worth it.

Heart & Soul
We bring heart to everything we make. Passion, pride and relentless drive push us beyond "good enough" ––because we care deeply about our craft, and we're always chasing better. We love what we do, and it shows.

Happy Family
Creating a space where everyone feels valued--even when opinions differ, makes this a supportive and inclusive environment for our people. We embrace our differences, celebrate our wins together, and never lose our sense of humor.

Hungry
Curiosity keeps us hungry. We question, experiment, and always seek out what's next. We never settle, and we never stop learning.

Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Data
We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.

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