Digital Demand Creation Marketing Lead
hace 3 días
Digital Demand Creation Marketing Lead - FoodCompany: Unilever
Job Description: We're searching for someone PASSIONATE about FOOD, who is looking for a fully empowered Marketing role in the dynamic and growing Food Solutions Digital Landscape.
Responsibilities: Attract customers and turn them into high-quality leads by creating valuable content and experiences tailored to them.Drive the full Operator Lifecycle for all key customer segments.Understand the end-to-end buying journey of our key customer types and address the key moments that matter through omnichannel content.Co-design omnichannel journeys and campaigns (together with Traffic & Marketing Automation specialist) that drive the full lifecycle, including lead management.Plan and create content, using SEO best practices, to drive both the operator lifecycle and our customer's goals along their buying journey.Ensure optimal business processes to ensure frictionless delivery of all content marketing activities.Continuously measure and optimize all content.
Provide actionable insights (Minimum frequency = monthly).Develop Partner ecosystems to increase reach/content/credibility.Key Requirements/Skills: A digital expert in journey design, content marketing (inbound marketing), SEO, lead generation, and lead nurturing.Content strategy: Knows how to develop and execute a digital content marketing strategy to drive growth and customer delight.Customer Centricity: Deep understanding of customer buying journeys and filtering all business decisions through the eyes of our customer.Creative and persuasive content creation and distribution across a variety of digital channels.Performance measurement and analysis both online and offline.Experience in marketing automation tools such as MARKETO.Other Requirements: English is mandatory.B2B experience is a plus.
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