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Marketing Innovation Specialist
hace 2 semanas
**Company Overview:**
Somnio is a forward-thinking company that creates innovative food solutions for the modern world. Our team is passionate about harnessing the power of digital marketing to drive growth and customer satisfaction.
**Job Description:**
We're seeking a skilled Digital Demand Creation Marketing Lead to join our team and drive our digital marketing efforts forward. As a key member of our team, you'll be responsible for creating engaging content, developing omnichannel journeys, and executing content strategies that drive growth and customer delight.
**Responsibilities:**
- Attract and convert potential customers into high-quality leads through targeted content creation.
- Design and implement comprehensive omnichannel campaigns to drive the entire customer lifecycle, including lead management and content delivery.
- Ensure optimal business processes and frictionless delivery of all content marketing activities, using SEO best practices.
**Requirements:**
- Proven expertise in journey design, content marketing (inbound marketing), SEO, lead generation, and lead nurturing.
- A deep understanding of customer buying journeys and the ability to develop and execute a digital content marketing strategy that drives growth and customer satisfaction.
- Experience in marketing automation tools such as MARKETO and creative content creation across various digital channels.
