Lead PPC Digital Marketing Specialist
hace 3 días
What you will do
- Collaborate with a cross-functional team on cost-effective digital marketing strategies ensuring the predictable flow of MQ/SQ Leads using omnichannel campaigns.
- Paid campaigns management and optimization.
- Plan and implement marketing campaigns via Google, LinkedIn, and other paid media.
- Execute A/B tests of Landing Pages, Ad Sets, Content, and CTAs to improve user experience.
- Conversion rate optimization.
- Performance analysis of Inbound marketing channels and report on the business impact of your optimization efforts.
- Providing relevant research to ensure the track of the latest trends and competitive moves.
- Collaboration with other teams to achieve project goals.
Must haves
- 1-2+ years of proven B2B marketing experience via paid media channels (Google, LinkedIn, Twitter, etc.).
- Experience with web analytics and A/B testing platforms (Google Analytics, Google Optimize).
- Knowledge and working experience with tools (GTM, Google Search Console, Semrush, HotJar).
- Understand the user journey and how to impact conversion.
- Upper-intermediate English level.
- Excellent communication, roadmap management, and presentation skills.
- Demonstrated experience briefing stakeholders on outcomes & recommendations.
Nice to haves
- Prior experience in the tech industry.
- Understanding of the Software Development process, modern technologies.
- Experience with Demand Generation strategies and tactics.
- Experience with MarTech solutions and tools.
The benefits of joining us
- Professional growth: Accelerate your professional journey with mentorship, TechTalks, and personalized growth roadmaps.
- Competitive compensation: We match your ever-growing skills, talent, and contributions with competitive USD-based compensation and budgets for education, fitness, and team activities.
- A selection of exciting projects: Join projects with modern solutions development and top-tier clients that include Fortune 500 enterprises and leading product brands.
- Flextime: Tailor your schedule for an optimal work-life balance, by having the options of working from home and going to the office - whatever makes you the happiest and most productive.
Job Types: Full-time, Contract
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