Digital Marketing Strategist

hace 2 días


Buenos Aires, Buenos Aires C.F., Argentina Sagan A tiempo completo

Sagan is an exclusive membership community that bridges the gap between global talent and US-based businesses.

We are seeking a proactive and data-driven Senior Marketing Manager - Digital to lead our digital marketing initiatives and enhance our brand's online presence.

This role requires a strategic thinker with deep expertise in SEO, paid media, content marketing, and analytics. The ideal candidate will be responsible for developing and executing comprehensive digital strategies, ensuring our brand maintains a strong and cohesive presence across all digital platforms.

The successful Digital Marketing Lead will play a key role in driving brand awareness, lead generation, and revenue growth through targeted digital campaigns, advanced analytics, and effective use of digital tools.

The primary responsibilities include:

  • Strategic Digital Marketing Management: Develop and implement holistic digital marketing strategies to boost brand awareness, engagement, and lead generation.

  • Paid Advertising Campaigns: Design and manage Google Ads, Facebook Ads, LinkedIn, and other paid media channels, ensuring maximum ROI and alignment with business objectives.

  • Social Media Management: Oversee content creation, scheduling, and engagement across all social media platforms, maintaining a consistent brand voice and tone.

  • SEO & SEM Optimization: Execute on-page and off-page SEO strategies, conduct keyword research, manage metadata, and optimize website architecture for better search rankings.

  • Content Strategy & Creation: Lead the development of engaging and SEO-friendly content, including blogs, social media posts, email campaigns, and website copy.

  • Analytics & Performance Tracking: Utilize Google Analytics, Google Search Console, SEMrush, Ahrefs, and other tools to track digital performance, analyze KPIs, and generate actionable insights.

  • Budget Management: Oversee digital marketing budgets, optimizing spending based on campaign performance and strategic priorities.

  • Cross-Functional Collaboration: Work closely with sales, product, and creative teams to ensure marketing efforts align with company goals.

  • Innovation & Trend Adaptation: Stay up-to-date with emerging digital marketing trends, adapting strategies to maintain a competitive edge.

The ideal candidate will have:

  • A Bachelor's degree in Marketing, Business, or a related field.

  • 3+ years of experience in digital marketing management, with a proven track record of delivering measurable results.

  • Proficiency in SEO, SEM, and digital advertising principles, with experience using Google Ads, Facebook Ads, and advanced analytics tools.

  • Hands-on experience with marketing automation tools like HubSpot, SEMrush, and content design tools such as Canva and Adobe Creative Suite.

  • Strong analytical skills, capable of translating data insights into strategic actions.

  • Creative vision with the ability to lead content strategies and produce engaging digital assets.

  • Excellent communication and project management skills, with the ability to manage multiple campaigns simultaneously.



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