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Email Marketing Specialist Job Description:
Lenovo's North America eCommerce organization is seeking an Email Marketing Specialist to plan, develop, and execute email marketing campaigns. The ideal candidate will possess demand generation experience and be responsible for developing, executing, and analyzing email marketing campaigns.
Key Responsibilities:
- Create and plan highly engaging email campaigns to align with the NA eCommerce promotional calendar.
- Ensure design, branding, and tone are consistent across all integrated email campaigns.
- Ensure email campaigns comply with current email laws and industry best practices.
- Utilize Lenovo's marketing automation platform and maximize its impact upon Lenovo's demand generation efforts.
- Lead email test strategies and methodologies to identify attributes of successful copy, offers, content types, and delivery tactics.
Requirements:
- 2 years of full-time relevant work experience with a bachelor's degree in design, marketing, business, or a related field.
- 4 years of full-time relevant work experience with no advanced degree and a proven track record of executing successful B2C or B2B direct email marketing programs.
- Experience using marketing and sales technology, including marketing automation platforms.
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